The Fenty Blog

How to Choose the Right Foundation: Your Comple...

Finding the right foundation is more than just finding your shade. Coverage, finish, formula, wear time and how it feels all matter.  Start with how much coverage you want, choose...

Level Up Your Look: Waterproof, Buildable Matte...

You smile, smooch, laugh, cry—your foundation should keep up.  Pro Filt’r Fluid Flex Foundation is engineered to bend and stretch to every (e)motion, so it stays smooth all day while...

Blush 101: Cream vs Powder vs Liquid — Let’s Ge...

That lit-from-within glow? That’s blush doing the most (in the best way). Whether you’re going for a soft, everyday vibe or something a little more extra, the right blush formula can completely change your...

How to Apply Lip Gloss for a Plump, Shiny Pout:...

Let’s talk gloss. Not just any gloss—glossy, shiny lips that look juicy and feel bomb. If you’ve been wondering how to apply lip gloss the right way or how to...

Ultimate Shade Finder Guide: How to Choose Your...

Finding your perfect foundation or concealer shade shouldn’t feel like decoding a skincare riddle. Yet between undertones, finishes, and fluctuating lighting, it’s no wonder so many of us have drawers...

Style While Protecting: How to Protect Your Hai...

Blowouts, silk presses, soft curls—whatever your style, heat tools can seriously level up your look. But consistent heat styling? It calls for one non-negotiable: heat protection. Whether you’re a flat...