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ALL-OUT VOLUME. EYE-OPENING LIFT & CURL.
 ULTIMATE LONGWEAR. EXCLUSIVE FLAT-TO-FAT BRUSH.


Give it to me quick:

The ultimate do-it-all mascara—now in a mini-size—designed for a fully exposed lash look, featuring an exclusive flat-to-fat brush that instantly volumizes, lifts, lengthens, and curls.


Tell me more:

  • Clinically proven* to volumize, lengthen, lift & curl lashes for eye-opening definition
  • The longwear, water-resistant formula stands up to smudging, sweat and tears
  • Exclusive flat-to-fat brush: The FAT side loads and lift lashes; the FLAT side defines and curls
  • Buildable formula allows plenty of playtime to layer, define, separate lashes to create the look you want
  • Now for a limited time, two new shades—Mi$$ Merlot and Ivy League—created by Rihanna to pair with Snap Shadows Mix & Match Eyeshadow Palettes in limited-edition 9-Wine and 10-Money.

*In an independent clinical study on 35 women


Fenty Beauty is 100% cruelty free.  |  Fill weight: 4.7ml

 

The following shades of Full Frontal Volume, Lift & Curl Mini Mascara are vegan: Cuz I'm Black and Ivy League.

CUZ I'M BLACK: AQUA/WATER/EAU, SYNTHETIC BEESWAX, PARAFFIN, PALMITIC ACID, STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER, STEARIC ACID, BUTYLENE GLYCOL, AMINOMETHYL PROPANEDIOL, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, GLYCERYL STEARATE, VP/EICOSENE COPOLYMER, ACACIA SEYAL GUM, POLYBUTENE, PHENOXYETHANOL, NYLON-66, HYDROXYETHYLCELLULOSE, TRIETHOXYCAPRYLYLSILANE, SODIUM LAURETH-12 SULFATE, CAPRYLYL GLYCOL, C11-15 PARETH-7, POTASSIUM SORBATE, TETRASODIUM EDTA, DISODIUM PHOSPHATE, POLYSORBATE 60, SILICA, BHT, SODIUM PHOSPHATE, IRON OXIDES (CI 77499), TITANIUM DIOXIDE (CI 77891).

MI$$ MERLOT: AQUA/WATER/EAU, SYNTHETIC BEESWAX, PARAFFIN, PALMITIC ACID, ALUMINA, STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER, STEARIC ACID, BUTYLENE GLYCOL, AMINOMETHYL PROPANEDIOL, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, GLYCERYL STEARATE, VP/EICOSENE COPOLYMER, ACACIA SENEGAL GUM, POLYBUTENE, PHENOXYETHANOL, NYLON-66, HYDROXYETHYLCELLULOSE, TRIETHOXYCAPRYLYLSILANE, SODIUM LAURETH-12 SULFATE, CAPRYLYL GLYCOL, C11-15 PARETH-7, POTASSIUM SORBATE, TETRASODIUM EDTA, DISODIUM PHOSPHATE, POLYSORBATE 60, SILICA, TITANIUM DIOXIDE, BHT, SODIUM PHOSPHATE, CARMINE (CI 75470), ULTRAMARINES (CI 77007), IRON OXIDES (CI 77492, CI 77499), TITANIUM DIOXIDE (CI 77891).

IVY LEAGUE: AQUA/WATER/EAU, PARAFFIN, SYNTHETIC BEESWAX, PALMITIC ACID, STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER, STEARIC ACID, BUTYLENE GLYCOL, AMINOMETHYL PROPANEDIOL, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, GLYCERYL STEARATE, VP/EICOSENE COPOLYMER, ACACIA SENEGAL GUM, POLYBUTENE, PHENOXYETHANOL, NYLON-66, HYDROXYETHYLCELLULOSE, TRIETHOXYCAPRYLYLSILANE, SODIUM LAURETH-12 SULFATE, CAPRYLYL GLYCOL, C11-15 PARETH-7, POTASSIUM SORBATE, TETRASODIUM EDTA, DISODIUM PHOSPHATE, POLYSORBATE 60, SILICA, TITANIUM DIOXIDE, BHT, SODIUM PHOSPHATE, CHROMIUM OXIDE GREEN (CI 77288), ULTRAMARINES (CI 77007), IRON OXIDES (CI 77492, CI 77499).

“I like to get every single little lash to expose them all. I wanted to make sure this mascara lets you do that. You get volume, lift, and curl all with one product and this amazing brush.”

“I love doing different looks with my mascara so it was important for me to have a brush that allowed me to do it all! Sometimes I’ll do a couple extra coats with the fat side of the brush just on the lashes in my outer corners for an extra eye-opening look to accentuate my eye shape!”

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