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YOUR OUT ALL DAY, OR UP ALL NIGHT,
FRESH AF FOUNDATION.
Give it to me quick:
A soft matte, longwear foundation that features climate-adaptive technology to fight to heat, sweat + shine. Stay looking fresh morning or night with this buildable, medium to full coverage formula that is available in a range of 50 boundary-breaking shades.
Did you know?!
Pro Filt’r Soft Matte Longwear Foundation is a 2019 Allure Reader’s Choice Award Winner!
Tell me more:
- Longwear, shine-free, soft matte finish
- Features Climate Adaptive Technology that flexes with your skin in every environment to absorb oil instantly, reduce shine and leave a matte finish. Non-drying, and sweat- and humidity- resistant.
- Instantly smooths and diffuses the look of pores
- Light as air and undetectable on skin so you always look like you
- Available in 50 shades
Fenty Beauty is 100% cruelty free. | Fill Weight: 1.08 oz / 32 mL
HOW'D WE DO IT?
You asked, Rihanna answered. We paired up with our experts to refine and perfect our shade range. After doing extensive consumer testing and rigorous research, we refreshed our shade range to give y’all the most inclusive 50 shades yet.
We figured out that it takes the right balance of tone and texture to make matte foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too mate and not too shiny. The results? A comfortable longwear formula that lets skin look like skin. Made for all people to love.
Check out who's wearing your shade here.
All 59 shades of Pro Filt'r Soft Matte Longwear Foundation are vegan.
AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, TOCOPHEROL, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).
NOT SURE WHAT YOUR PERFECT SHADE IS?
Book a virtual consultation with one of our Fenty Beauty advisors to meet your match.
HOW TO FIND YOUR SHADE
Always shake Pro Filt'r foundation before use to activate. Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match. Deciding between two shades? Try the lighter shade.
Don’t know your shade? Try using our Shade Finder.
RIHANNA'S GO-TO SHADE
335. She also wears 330, 360, or 370, depending on the time of year.
You asked, Rihanna answered—carefully curating shades for people who still have not been served. She personally found people with hard-to-match skin tones and flew them in to create shades for them!
"Foundation is one of those areas in the beauty industry that has a big void for people at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created."
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