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WORTH THE HYPE

FENTY FAVES GONE VIRAL

See what’s poppin’ off on TikTok.

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NEW

SET, EXTEND + DEFEND—WITHOUT THE WEIGHT

Meet Set It Down Superfine Blurring Setting Powder.

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MUST-HAVE MAKEUP

Check these faves off your list for a look that lights up the room.

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$40 VALUE NEW
Fenty Skin products including a lip gloss and a box on a gray background light skin toned model wearing gloss bomb universal lip luminizer in shade Hot Chocolit

Chocolit Treatz Lip Luminizer + Lip Oil Duo

4.7 star rating
(49)
$118.00 $52.00
NEW
Gloss Bomb Swirl Twisted Lip Luminizer — $weet RiRi Gloss Bomb Swirl Twisted Lip Luminizer — $weet RiRi

Gloss Bomb Swirl Twisted Lip Luminizer

2 shades
4.7 star rating
(11)
$71.00
BESTSELLER EXCLUSIVE
Gloss Bomb Stix High-Shine Gloss Stick — Black'r Berry Gloss Bomb Stix High-Shine Gloss Stick — Black'r Berry

Gloss Bomb Stix High-Shine Gloss Stick

18 shades
4.5 star rating
(850)
$77.00
Trace'd Out Longwear Waterproof Pencil Lip Liner — Bored Heaux Trace'd Out Longwear Waterproof Pencil Lip Liner — Bored Heaux

Trace'd Out Longwear Waterproof Pencil Lip Liner

15 shades
4.6 star rating
(34)
$59.00
VIRAL FAVE
Open compact of the Diamond Bomb All-Over Highlighter in How Many Carats?! shade on a marbled background. deep skin toned model wearing diamond bomb all over diamond veil in shade how many carats?!?

Diamond Bomb All-Over Diamond Veil

2 sizes 5 shades
4.6 star rating
(1710)
$127.00
NEW
Gloss Bomb Stackz Layered Lip Luminizer — Unicorn Blizzard Gloss Bomb Stackz Layered Lip Luminizer — Unicorn Blizzard

Gloss Bomb Stackz Layered Lip Luminizer

4.4 star rating
(12)
$71.00
BESTSELLER SOFT MATTE
open bottle of Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation with pump dispenser in shade 420 on concrete background before + after imagery for shade 420 in pro filt'r soft matte longwear foundation

Pro Filt'r Soft Matte Longwear Foundation

2 sizes 52 shades
4.4 star rating
(9546)
$118.00
Eaze Drop Lightweight Blurring Skin Tint — 20 before and after of deep skin toned model in eaze drop stick

Eaze Drop Lightweight Blurring Skin Tint

25 shades
4.5 star rating
(3736)
$116.00
BESTSELLER
Open compact of the Invisimatte Setting Powder and sponge on a light background. A smear of the Invisimatte Instant Setting Blotting Powder on a light background.

Invisimatte Instant Setting + Blotting Powder

2 sizes
4.5 star rating
(386)
$116.00
Hella Thicc Volumizing Mascara — Let'z Be Blunt Hella Thicc Volumizing Mascara — Let'z Be Blunt

Hella Thicc Volumizing Mascara

3 shades
4.8 star rating
(28)
$62.00

TAKE YOUR SERVE TO THE NEXT LEVEL

Need something to amp up your look? Try these.

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BESTSELLER
Match Stix Contour Skinstick shown in shade Mocha on a concrete background. Medium skin toned model wearing match sti contour in shade mocha.

Match Stix Contour Skinstick

9 shades
4.3 star rating
(990)
$95.00
Killawatt Freestyle Highlighter shown in shade Wattabrat medium skin toned model wearing killawatt freestyle highlighter in shade wattabrat

Killawatt Freestyle Highlighter

8 shades
4.7 star rating
(3156)
$118.00
An open Fenty Icon Velvet lipstick tube on a light background. medium skin toned model wearing icon velvet longwear liquid lipstick in shade mvp

Fenty Icon Velvet Liquid Lipstick

13 shades
4.1 star rating
(1131)
$86.00
tube of Fenty Beauty Gloss Bomb Heat Universal Lip Luminizer + Plumper in shade Fussy Heat on concrete background medium skin tone model wearing Gloss Bomb Heat Universal Lip Luminizer + Plumper in shade Fu$$y Heat

Gloss Bomb Heat Universal Lip Luminizer + Plumper

2 sizes 7 shades
4.4 star rating
(1270)
$77.00
NEW VIRAL FAVE
Diamond Bomb All-Over Diamond Veil — Lavender Luv'r Diamond Bomb All-Over Diamond Veil — Lavender Luv'r

Diamond Bomb All-Over Diamond Veil

5 shades
4.6 star rating
(1710)
$127.00
tube of Fenty Beauty Gloss Bomb Cream Color Drip Lip Cream lip gloss shown in shade Fenty Glow medium skin toned model wearing gloss bomb cream in shade fenty glow

Gloss Bomb Cream Color Drip Lip Cream

5 shades
4.7 star rating
(2198)
$68.00
You Mist Makeup-Extending Setting Spray bottle on a concrete backdrop. Hydrate + smooth with wild thyme extract for a comfy feel + an anytime refresh. Only the good stuff. Free of alcohol + fragrance.

You Mist Makeup-Extending Setting Spray

2 sizes
4.5 star rating
(404)
$95.00
Bright Fix Instant Brightening + Blurring Powder — Banana Bright Fix Instant Brightening + Blurring Powder — Banana

Bright Fix Instant Brightening + Blurring Powder

6 shades
4.6 star rating
(940)
$113.00
NEW
Set it Down Superfine Blurring Setting Powder — Butter Set it Down Superfine Blurring Setting Powder — Butter

Set it Down Superfine Blurring Setting Powder

8 shades
4 star rating
(4)
$110.00
NEW
Grip Trip Mattifying + Blurring Primer Grip Trip Mattifying + Blurring Primer

Grip Trip Mattifying + Blurring Primer

4.7 star rating
(545)
$110.00

"DARE TO DO SOMETHING NEW OR DIFFERENT." – RIHANNA

Explore makeup that's meant to be played with.

SHOP ALL FACE

Fenty Beauty Fenty Cheeks Suede Powder Blush open products and Blush Brush 155 on a fuchsia background.

SHOP ALL CHEEK

Fenty Skin Fenty Treatz Lip Oil in Black Cherry, Fenty Beauty Trac'd Out Lip Pencil Lip Liner, and Gloss Bomb Stix Gloss Stick on a pink background.

SHOP ALL LIP

Open shot of Hella Thicc Mascara tube standing up with Glitty Lid Eyeliner and Shadowstix horizontal against a pink background.

SHOP ALL EYE

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MORE OF WHAT YOU LIKE

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Product shots of We're Even Hydrating Longwear Concealer and Soft'lit Naturally Luminous Foundation with an 'Allure Best of Beauty Award Winner' badge on the top right.
MAKE A LIL’ COMMOTION
AWARD-WINNING COMPLEXION

The longwear, luminous formulas that deliver a natural, glowy finish every time.  

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Fenty Skin Hydra Vizor, Total Cleans'r, Blemish Defeat'r, Fat Water Toner, Pro Filt'r Longwear Foundation, and Pro Filt'r Concealer on a white background.
THIS IS BEAUTY YOUR WAY

Fam-fave bestsellers + hot new arrivals made with you in mind.

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Product shot of entire Fenty Hair line on a purple background.
HAIRCARE TRULY FOR ALL

No matter your hair type , texture or need, you're you're gonna find a go-to.

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Editorial shot of Fenty Eau de Parfum with an amber shadow and Body Creme.
A FULL BODY INDULGENCE

Take center stage with Fenty Eau de Parfum.

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Fenty Beauty lip gloss collection on a peach background.
THE GLOSS GANG

Hang with the bosses of all glosses: Gloss Bomb Collection

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Fenty Beauty minis product shot including Pro Filt'r Mini Primer, Pro FIlt'r Mini Foundation, and Pro Filt'r Mini Setting Powder.
MINIS THAT NEVER MISS

Stay ready when you're on the move with travel-friendly bestsellers + new arrivals.

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Product shot of Fenty Icon Velvet Liquid Lipstick, Trace'd Out Lip Pencil Liner, and Fenty Icon Semi-Matte Lipstick on a pink background.
THE LIP LIBRARY

It's the ultimate cheat sheet for our lip lovers.

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