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ALLURE READERS‘ CHOICE AWARD

JUST NAMED ‘BEST LIP GLOSS‘

Give it up for Gloss Bomb Universal Lip Luminizer. It's the boss of all glosses—literally. 

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LIMITED EDITION

ICY LIPS GET A
FRUITY TWIST

Get juicy + icy shine with Gloss Bomb Ice Cooling Lip Luminizer.

GET ICED OUT

NEW + LIMITED EDITION

JUST DROPPED: FRESH EYE CANDY

Meet Shadowstix Diamonds Eyeshadow Stick, Hella Extra Lash Primer + Hella Thicc Mascara in
‘Let’z Be Blunt.’

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HOT MAKEUP HITS + FRESH PICKS

Everyone’s got these in heavy rotation—discover your new obsession.

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LIMITED EDITION NEW
Gloss Bomb Ice Cooling Lip Luminizer — Berry Jelly Gloss Bomb Ice Cooling Lip Luminizer — Berry Jelly

Gloss Bomb Ice Cooling Lip Luminizer

5 shades
4.6 star rating
(244)
$42.00
NEW
Gloss Bomb Oil Luminizing Oil and Gloss in shade Miss Jellyfish product against a concrete background. Gloss Bomb Oil Luminizing Lip Oil 'N Gloss — Miss Jellyfish

Gloss Bomb Oil Luminizing Lip Oil 'N Gloss

7 shades
4.6 star rating
(37)
$42.00
NEW
Hella Thicc Volumizing Mascara — Let'z Be Blunt Hella Thicc Volumizing Mascara — Let'z Be Blunt

Hella Thicc Volumizing Mascara

2 shades
5 star rating
(5)
$37.00
NEW
Hella Extra Mascara-Boosting Lash Primer Hella Extra Mascara-Boosting Lash Primer

Hella Extra Mascara-Boosting Lash Primer

4.8 star rating
(5)
$37.00
LIMITED EDITION NEW
Open shot of Shadowstix Diamonds Diamond Veil Eyeshadow Stick in shade How Many Carats?! on a concrete background. Model wearing Shadowstix Diamonds Diamond Veil Eyeshadow Sticks in shade How Many Carats?!.

Shadowstix Longwear Eyeshadow Stick

19 shades
4.5 star rating
(106)
$50.00
SOFT MATTE
open bottle of Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation with pump dispenser in shade 420 on concrete background before + after imagery for shade 420 in pro filt'r soft matte longwear foundation

Pro Filt'r Soft Matte Longwear Foundation

2 sizes 52 shades
4.4 star rating
(9325)
$64.00
LUMINOUS
Soft'lit Naturally Luminous Longwear Foundation — 410 Soft'lit Naturally Luminous Longwear Foundation — 410

Soft'lit Naturally Luminous Longwear Foundation

50 shades
3.5 star rating
(2)
$64.00
BESTSELLER
Open product shot of Gloss Bomb Stix Shimmer in shade Fenty Glow on a concrete background. Macro shot of 3 models with light, medium, and deep skin tones wearing Gloss Bomb Stix High-Shine Gloss Stick in Shimmering Fenty Glow.

Gloss Bomb Stix High-Shine Gloss Stick

17 shades
4.6 star rating
(39)
$39.00
BESTSELLER
Fenty Beauty Traced Out Lip Liner in shade Extra Thigh. Trace'd Out Longwear Waterproof Pencil Lip Liner — Extra Thigh

Trace'd Out Longwear Waterproof Pencil Lip Liner

10 shades
3.9 star rating
(65)
$30.00

"DARE TO DO SOMETHING NEW OR DIFFERENT." – RIHANNA

Explore makeup that's meant to be played with.

NEW FINDS + FOREVER FAVES

You'll wish you copped these sooner.

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TAKE YOUR SERVE TO THE NEXT LEVEL

Need something to amp up your look? Try these.

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BESTSELLER VIRAL FAVE
A closed tube of Gloss Bomb Universal Lip Luminizer in the shade Fuschia Flex on a grey background. Close-up of a medium deep-toned model's face wearing Gloss Bomb Universal Lip Luminizer in the shade Fuchsia Flex.

Gloss Bomb Universal Lip Luminizer

11 shades
4.7 star rating
(6498)
$38.00
VIRAL FAVE
Open compact of the Diamond Bomb All-Over Highlighter in How Many Carats?! shade on a marbled background. deep skin toned model wearing diamond bomb all over diamond veil in shade how many carats?!?

Diamond Bomb All-Over Diamond Veil

2 shades
4.6 star rating
(1579)
$66.00
BESTSELLER
An open Fenty Icon Velvet lipstick tube on a light background. medium skin toned model wearing icon velvet longwear liquid lipstick in shade mvp

Fenty Icon Velvet Liquid Lipstick

12 shades
4.1 star rating
(998)
$56.00 $45.00
VIRAL FAVE
tube of Fenty Beauty Gloss Bomb Heat Universal Lip Luminizer + Plumper in shade Hot Chocolit Heat on concrete background deep skin tone model wearing Gloss Bomb Heat Universal Lip Luminizer + Plumper in shade Hot Chocolit Heat

Gloss Bomb Heat Universal Lip Luminizer + Plumper

7 shades
4.4 star rating
(1172)
$42.00
BESTSELLER
Killawatt Freestyle Highlighter — Ginger Binge/Moscow Mule medium skin toned model wearing killawatt freestyle highlighter in ginger binge / moscow mule

Killawatt Freestyle Highlighter

9 shades
4.7 star rating
(3122)
$63.00
Fenty Cheeks Suede Powder Blush — Riri Fenty Cheeks Suede Powder Blush — Riri

Fenty Cheeks Suede Powder Blush

14 shades
4.6 star rating
(79)
$43.00
You Mist Makeup-Extending Setting Spray bottle on a concrete backdrop. Model with a full face of makeup spraying You Mist Makeup-Extending Setting Spray on their face.

You Mist Makeup-Extending Setting Spray

4.6 star rating
(347)
$46.00
Full Frontal Volume, Lift & Curl Mascara featuring the exclusive flat-to-fat wand and brush. Black and white image of a model's face with closed eyes, elegantly showcasing the impact of Full Frontal Volume, Lift & Curl Mascara on her lashes.

Full Frontal Volume, Lift & Curl Mascara

4.4 star rating
(2636)
$42.00
SOFT MATTE
open bottle of Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation with pump dispenser in shade 420 on concrete background before + after imagery for shade 420 in pro filt'r soft matte longwear foundation

Pro Filt'r Soft Matte Longwear Foundation

2 sizes 52 shades
4.4 star rating
(9325)
$64.00
Fenty Beauty Logo

MOOD: JUICY LIPS + SKIN

Snatch a fruit-kissed look from head to toe.

See full look
LIMITED EDITIONNEW
LIMITED EDITIONNEW

Gloss Bomb Ice Cooling Lip Luminizer

4.6 star rating
(244)
$42
LIMITED EDITIONNEW
LIMITED EDITIONNEW

Gloss Bomb Ice Cooling Lip Luminizer

4.6 star rating
(245)
$42
LIMITED EDITIONNEW
LIMITED EDITIONNEW

Gloss Bomb Ice Cooling Lip Luminizer

4.6 star rating
(245)
$42
LIMITED EDITIONNEW
LIMITED EDITIONNEW

Gloss Bomb Ice Cooling Lip Luminizer

4.6 star rating
(244)
$42

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