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NEW

GLOSS BOMB OIL LUMINIZING LIP OIL ‘N GLOSS

Drip lips in a smooth, shimmering lip oil that locks in moisture for up to 8 hours.

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NEW + LIMITED EDITION

JUST DROPPED: FRESH EYE CANDY

Meet Shadowstix Diamonds Eyeshadow Stick, Hella Extra Lash Primer + Hella Thicc Mascara in
‘Let’z Be Blunt.’

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NEW + LIMITED EDITION

PICK A LIL’ SOMETHING SWEET

Level up lips + cheeks with this craveable
Sweet Cherriez Collection featuring
yummy shades + scents.

SHOP SWEET CHERRIEZ

HOT MAKEUP HITS + FRESH PICKS

Everyone’s got these in heavy rotation—discover your new obsession.

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NEW
Hella Thicc Volumizing Mascara — Let'z Be Blunt Hella Thicc Volumizing Mascara — Let'z Be Blunt

Hella Thicc Volumizing Mascara

2 shades
0 star rating
(0)
$37.00
NEW
Hella Extra Mascara-Boosting Lash Primer Hella Extra Mascara-Boosting Lash Primer

Hella Extra Mascara-Boosting Lash Primer

0 star rating
(0)
$37.00
LIMITED EDITION NEW
Open shot of Shadowstix Diamonds Diamond Veil Eyeshadow Stick in shade How Many Carats?! on a concrete background. Model wearing Shadowstix Diamonds Diamond Veil Eyeshadow Sticks in shade How Many Carats?!.

Shadowstix Diamonds Diamond Veil Eyeshadow Stick

3 shades
0 star rating
(0)
$50.00
LIMITED EDITION NEW
Cherry Mouth 3-Piece Lip Set includes Stunna Lip Paint, Traced Out Lip Pencil Liner, and Fenty Treats Lip Oil with an exclusive cherry red Fenty Beauty pouch. Light skin tone model wearing products from the Sweet Cherries limited edition collection.

Cherry Mouth 3-Piece Lip Set + Pouch

5.0 star rating
(2)
$75.00
LIMITED EDITION NEW
Chocolate Cherries 2-Piece Lip Set includes Gloss Bomb Universal Lip. Luminizer and Traced Out Lip Pencil Liner with an exclusive cherry red Fenty Beauty pouch. Medium skin tone model wearing products from the Sweet Cherries limited edition collection.

Chocolate Cherriez 2-Piece Lip Set + Pouch

5.0 star rating
(6)
$50.00
NEW
Gloss Bomb Oil Luminizing Oil and Gloss in shade Miss Jellyfish product against a concrete background. Gloss Bomb Oil Luminizing Lip Oil 'N Gloss — Miss Jellyfish

Gloss Bomb Oil Luminizing Lip Oil 'N Gloss

7 shades
5.0 star rating
(11)
$42.00
LUMINOUS
Soft'lit Naturally Luminous Longwear Foundation — 410 Soft'lit Naturally Luminous Longwear Foundation — 410

Soft'lit Naturally Luminous Longwear Foundation

50 shades
3.5 star rating
(2)
$64.00
BESTSELLER NEW
Open product shot of Gloss Bomb Stix Shimmer in shade Fenty Glow on a concrete background. Macro shot of 3 models with light, medium, and deep skin tones wearing Gloss Bomb Stix High-Shine Gloss Stick in Shimmering Fenty Glow.

Gloss Bomb Stix High-Shine Gloss Stick

17 shades
4.8 star rating
(30)
$39.00
BESTSELLER
Fenty Beauty Traced Out Lip Liner in shade Extra Thigh. Trace'd Out Longwear Waterproof Pencil Lip Liner — Extra Thigh

Trace'd Out Longwear Waterproof Pencil Lip Liner

10 shades
3.9 star rating
(62)
$30.00
BESTSELLER
Match Stix Contour Skinstick shown in shade Amber on a concrete background. Light skin toned model wearing match stix contour in amber.

Match Stix Contour Skinstick

9 shades
4.3 star rating
(920)
$49.00

"DARE TO DO SOMETHING NEW OR DIFFERENT." – RIHANNA

Explore makeup that's meant to be played with.

NEW FINDS + FOREVER FAVES

You'll wish you copped these sooner.

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TAKE YOUR SERVE TO THE NEXT LEVEL

Need something to amp up your look? Try these.

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SOFT MATTE
open bottle of Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation with pump dispenser in shade 420 on concrete background before + after imagery for shade 420 in pro filt'r soft matte longwear foundation

Pro Filt'r Soft Matte Longwear Foundation

2 sizes 52 shades
4.4 star rating
(9315)
$64.00
BESTSELLER VIRAL FAVE
A closed tube of Gloss Bomb Universal Lip Luminizer in the shade Fuschia Flex on a grey background. Close-up of a medium deep-toned model's face wearing Gloss Bomb Universal Lip Luminizer in the shade Fuchsia Flex.

Gloss Bomb Universal Lip Luminizer

11 shades
4.7 star rating
(6465)
$38.00
VIRAL FAVE
Open compact of the Diamond Bomb All-Over Highlighter in How Many Carats?! shade on a marbled background. deep skin toned model wearing diamond bomb all over diamond veil in shade how many carats?!?

Diamond Bomb All-Over Diamond Veil

2 shades
4.6 star rating
(1573)
$66.00
BESTSELLER
An open Fenty Icon Velvet lipstick tube on a light background. medium skin toned model wearing icon velvet longwear liquid lipstick in shade mvp

Fenty Icon Velvet Liquid Lipstick

12 shades
4.1 star rating
(991)
$56.00 $45.00
VIRAL FAVE
tube of Fenty Beauty Gloss Bomb Heat Universal Lip Luminizer + Plumper in shade Hot Chocolit Heat on concrete background deep skin tone model wearing Gloss Bomb Heat Universal Lip Luminizer + Plumper in shade Hot Chocolit Heat

Gloss Bomb Heat Universal Lip Luminizer + Plumper

7 shades
4.4 star rating
(1151)
$42.00
BESTSELLER
Killawatt Freestyle Highlighter — Ginger Binge/Moscow Mule medium skin toned model wearing killawatt freestyle highlighter in ginger binge / moscow mule

Killawatt Freestyle Highlighter

9 shades
4.7 star rating
(3117)
$63.00
NEW
Fenty Cheeks Suede Powder Blush — Riri Fenty Cheeks Suede Powder Blush — Riri

Fenty Cheeks Suede Powder Blush

14 shades
4.6 star rating
(69)
$43.00
NEW
You Mist Makeup-Extending Setting Spray bottle on a concrete backdrop. Model with a full face of makeup spraying You Mist Makeup-Extending Setting Spray on their face.

You Mist Makeup-Extending Setting Spray

4.6 star rating
(333)
$46.00
Full Frontal Volume, Lift & Curl Mascara featuring the exclusive flat-to-fat wand and brush. Black and white image of a model's face with closed eyes, elegantly showcasing the impact of Full Frontal Volume, Lift & Curl Mascara on her lashes.

Full Frontal Volume, Lift & Curl Mascara

4.4 star rating
(2629)
$42.00

SERVE A SLICK, DEFINED LIP

Lookin' for a new lip routine? Your search is over.

GET THE LOOK

FENTY’S GOT YOUR BACK

Our exclusive services will answer all your needs.

MORE OF WHAT YOU LIKE

Let's be real, you can never have enough Fenty faves.

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