Mascara’s new ride-or-die is here to amplify your eyes.
NEW
DEW N PLUMP INTENSE
HYDRATION SLUSHIE MASK
Skin's super slushie—instantly hydrates + locks in moisture up to 72 hours*
AWARD-WINNING GLOSS
1 SOLD EVERY 10 SECONDS
Explosive shine, irresistible colors + moisture
barrier-strengthening care—it’s the boss of all glosses
YOUR WINNING WINTER ROUTINE
Staples that let you serve now + all year round
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BAG YOUR FAVES, GET FREE GOODIES
Stock up and unlock a free 2-piece lip + hair gift on $75+ orders.
SNATCH THE LATEST + GREATEST
Try something new *and* grab your go-tos.
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MINI SIZE, MAJOR GRIP
Lock down your look on the go with new mini mattifying + hydrating primers
SHOP GRIP TRIP
REDEFINE YOUR EVERYDAY EYE
Amplify your eye look with the latest essentials.
SHOP NOW
GET THAT BODY GLOWING
Indulge in hydrating body faves that feel extra luxe.
SHOP BODY CARE
SOFTEN AND STUNT
Swipe on lip care and color for a smooth, showstopping pout.
SHOP LIPTHE ULTIMATE FENTY LINEUP
Get your hands on highly rated hits + fresh picks.
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THE FENTY BEAUTY BRANDS
Rihanna's vision of haircare, makeup, skincare + fragrance for all.



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