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ALLURE READERS‘ CHOICE AWARD

JUST NAMED ‘BEST LIP GLOSS‘

Give it up for Gloss Bomb Universal Lip Luminizer. It's the boss of all glosses—literally. 

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LIMITED EDITION

ICY LIPS GET A
FRUITY TWIST

Get juicy + icy shine with Gloss Bomb Ice Cooling Lip Luminizer.

GET ICED OUT

NEW + LIMITED EDITION

JUST DROPPED: FRESH EYE CANDY

Meet Shadowstix Diamonds Eyeshadow Stick, Hella Extra Lash Primer + Hella Thicc Mascara in
‘Let’z Be Blunt.’

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HOT MAKEUP HITS + FRESH PICKS

Everyone’s got these in heavy rotation—discover your new obsession.

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LIMITED EDITION NEW
Gloss Bomb Ice Cooling Lip Luminizer — Berry Jelly Gloss Bomb Ice Cooling Lip Luminizer — Berry Jelly

Gloss Bomb Ice Cooling Lip Luminizer

5 shades
4.6 star rating
(246)
$28.00
NEW
Gloss Bomb Oil Luminizing Oil and Gloss in shade Miss Jellyfish product against a concrete background. Gloss Bomb Oil Luminizing Lip Oil 'N Gloss — Miss Jellyfish

Gloss Bomb Oil Luminizing Lip Oil 'N Gloss

7 shades
4.7 star rating
(42)
$28.00
NEW
Hella Thicc Volumizing Mascara — Let'z Be Blunt Hella Thicc Volumizing Mascara — Let'z Be Blunt

Hella Thicc Volumizing Mascara

2 shades
5 star rating
(7)
$22.00
NEW
Hella Extra Mascara-Boosting Lash Primer Hella Extra Mascara-Boosting Lash Primer

Hella Extra Mascara-Boosting Lash Primer

4.8 star rating
(6)
$26.00
You Mist Makeup-Extending Setting Spray bottle on a concrete backdrop. Model with a full face of makeup spraying You Mist Makeup-Extending Setting Spray on their face.

You Mist Makeup-Extending Setting Spray

4.6 star rating
(352)
$34.00
BESTSELLER
Open compact of the Invisimatte Setting Powder and sponge on a light background. Side-by-side of model's face before and after the application of Pro Filtr'r foundation and Invisimatte Instant Setting Powder on light-medium skin tone.

Invisimatte Instant Setting + Blotting Powder

4.5 star rating
(320)
$41.00
BESTSELLER NEW
Open product shot of Gloss Bomb Stix Shimmer in shade Ice Amethyst on a concrete background. Macro shot of 3 models with light, medium, and deep skin tones wearing Gloss Bomb Stix High-Shine Gloss Stick in Shimmering Icy Amethyst.

Gloss Bomb Stix High-Shine Gloss Stick

17 shades
4.7 star rating
(49)
$27.00
Trace'd Out Longwear Waterproof Pencil Lip Liner — RiRi Trace'd Out Longwear Waterproof Pencil Lip Liner — RiRi

Trace'd Out Longwear Waterproof Pencil Lip Liner

10 shades
4.1 star rating
(86)
$22.00
BESTSELLER
Match Stix Contour Skinstick shown in shade Amber on a concrete background. Light skin toned model wearing match stix contour in amber.

Match Stix Contour Skinstick

9 shades
4.3 star rating
(929)
$34.00
LUMINOUS
Soft'lit Naturally Luminous Longwear Foundation — 410 Soft'lit Naturally Luminous Longwear Foundation — 410

Soft'lit Naturally Luminous Longwear Foundation

50 shades
3.0 star rating
(4)
$43.00

"DARE TO DO SOMETHING NEW OR DIFFERENT." – RIHANNA

Explore makeup that's meant to be played with.

NEW FINDS + FOREVER FAVES

You'll wish you copped these sooner.

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TAKE YOUR SERVE TO THE NEXT LEVEL

Need something to amp up your look? Try these.

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BESTSELLER EXCLUSIVE
Gloss Bomb Stix High-Shine Gloss Stick — Black'r Berry Gloss Bomb Stix High-Shine Gloss Stick — Black'r Berry

Gloss Bomb Stix High-Shine Gloss Stick

17 shades
4.6 star rating
(667)
$27.00
BESTSELLER VIRAL FAVE
A closed tube of Gloss Bomb Universal Lip Luminizer in the shade Fuschia Flex on a grey background. Close-up of a medium deep-toned model's face wearing Gloss Bomb Universal Lip Luminizer in the shade Fuchsia Flex.

Gloss Bomb Universal Lip Luminizer

11 shades
4.7 star rating
(6502)
$24.00
VIRAL FAVE
Open compact of the Diamond Bomb All-Over Highlighter in How Many Carats?! shade on a marbled background. deep skin toned model wearing diamond bomb all over diamond veil in shade how many carats?!?

Diamond Bomb All-Over Diamond Veil

2 shades
4.6 star rating
(1582)
$46.00
VIRAL FAVE
tube of Fenty Beauty Gloss Bomb Heat Universal Lip Luminizer + Plumper in shade Hot Chocolit Heat on concrete background deep skin tone model wearing Gloss Bomb Heat Universal Lip Luminizer + Plumper in shade Hot Chocolit Heat

Gloss Bomb Heat Universal Lip Luminizer + Plumper

7 shades
4.4 star rating
(1178)
$28.00
Poutsicle Hydrating Lip Stain — Mai Type light skin tone model wearing poutsicle hydrating lip stain in shade mai type

Poutsicle Hydrating Lip Stain

6 shades
4.1 star rating
(687)
$30.00
BESTSELLER
Killawatt Freestyle Highlighter — Ginger Binge/Moscow Mule medium skin toned model wearing killawatt freestyle highlighter in ginger binge / moscow mule

Killawatt Freestyle Highlighter

9 shades
4.7 star rating
(3123)
$43.00
Fenty Cheeks Suede Powder Blush — Riri Fenty Cheeks Suede Powder Blush — Riri

Fenty Cheeks Suede Powder Blush

14 shades
4.6 star rating
(82)
$30.00
You Mist Makeup-Extending Setting Spray bottle on a concrete backdrop. Model with a full face of makeup spraying You Mist Makeup-Extending Setting Spray on their face.

You Mist Makeup-Extending Setting Spray

4.6 star rating
(352)
$34.00
60% OFF
Full Frontal Volume, Lift & Curl Mascara featuring the exclusive flat-to-fat wand and brush. Black and white image of a model's face with closed eyes, elegantly showcasing the impact of Full Frontal Volume, Lift & Curl Mascara on her lashes.

Full Frontal Volume, Lift & Curl Mascara

4.3 star rating
(2638)
$26.00
Fenty Beauty Logo

MOOD: JUICY LIPS + SKIN

Snatch a fruit-kissed look from head to toe.

See full look
LIMITED EDITIONNEW
LIMITED EDITIONNEW

Gloss Bomb Ice Cooling Lip Luminizer

4.6 star rating
(246)
$28
LIMITED EDITIONNEW
LIMITED EDITIONNEW

Gloss Bomb Ice Cooling Lip Luminizer

4.6 star rating
(246)
$28
LIMITED EDITIONNEW
LIMITED EDITIONNEW

Gloss Bomb Ice Cooling Lip Luminizer

4.6 star rating
(246)
$28
LIMITED EDITIONNEW
LIMITED EDITIONNEW

Gloss Bomb Ice Cooling Lip Luminizer

4.6 star rating
(246)
$28

FENTY’S GOT YOUR BACK

Our exclusive services will answer all your needs.

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