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NEW

FINE LINEZ LASH LINE-
ENHANCING EYELINER

Amplifies, defines + brightens.

LINE IT UP

WORTH THE HYPE

FENTY FAVES GONE VIRAL

See what’s poppin’ off on TikTok.

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NEW

SET, EXTEND + DEFEND—WITHOUT THE WEIGHT

Meet Set It Down Superfine Blurring Setting Powder.

LOCK IN

MUST-HAVE MAKEUP

Check these faves off your list for a look that lights up the room.

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NEW
Fine Linez Lash Line-Enhancing Eyeliner in shade 'Cuz I'm Black' open capped product shot on a two-tone pink background. Macro of model wearing Fine Linez Lash-Enhancing Eyeliner in shade 'Cuz I'm Black'.

Fine Linez Lash Line-Enhancing Eyeliner

10 shades
4.4 star rating
(4027)
$77.00
Hella Thicc Volumizing Mascara — Let'z Be Blunt Hella Thicc Volumizing Mascara — Let'z Be Blunt

Hella Thicc Volumizing Mascara

3 shades
4.8 star rating
(28)
$65.00
Gloss Bomb Oil Luminizing Oil and Gloss in shade Fenty Glow product against a concrete background. Gloss Bomb Oil Luminizing Oil and Gloss in shade Fenty Glow on a light skin tone. Fenty Glow is a sparkling rose nude.

Gloss Bomb Oil Luminizing Lip Oil 'N Gloss

7 shades
4.6 star rating
(30)
$77.00
BESTSELLER
Open compact of the Invisimatte Setting Powder and sponge on a light background. A smear of the Invisimatte Instant Setting Blotting Powder on a light background.

Invisimatte Instant Setting + Blotting Powder

2 sizes
4.5 star rating
(390)
$116.00
Cheeks Out Freestyle Cream Blush — Riri deep skin toned model wearing cheeks out freestyle cream blush in shade riri

Cheeks Out Freestyle Cream Blush

13 shades
4.6 star rating
(1259)
$83.00
Match Stix Contour Skinstick shown in shade Truffle on a concrete background. Medium Skin Tone Model wearing match stix contour in truffle.

Match Stix Contour Skinstick

9 shades
4.3 star rating
(1009)
$98.00
LUMINOUS
Soft'lit Naturally Luminous Longwear Foundation — 420 Award
Soft'lit Naturally Luminous Longwear Foundation — 420 Soft'lit Naturally Luminous Longwear Foundation — 420

Soft'lit Naturally Luminous Longwear Foundation

50 shades
4.6 star rating
(2990)
$130.00
Killawatt Freestyle Highlighter shown in shade Afternoon Snack/Mo' Hunny deep skin toned model wearing killawatt freestyle highlighter in shade afternoon snack/mo hunny

Killawatt Freestyle Highlighter

8 shades
4.7 star rating
(3160)
$118.00
Shadowstix Longwear Eyeshadow Stick — Fizzy Frosé Shadowstix Longwear Eyeshadow Stick — Fizzy Frosé

Shadowstix Longwear Eyeshadow Stick

19 shades
4.5 star rating
(153)
$77.00
Eaze Drop Lightweight Blurring Skin Tint — 20 before and after of deep skin toned model in eaze drop stick

Eaze Drop Lightweight Blurring Skin Tint

25 shades
4.5 star rating
(3739)
$116.00

TAKE YOUR SERVE TO THE NEXT LEVEL

Need something to amp up your look? Try these.

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BESTSELLER
Match Stix Contour Skinstick shown in shade Mocha on a concrete background. Medium skin toned model wearing match sti contour in shade mocha.

Match Stix Contour Skinstick

9 shades
4.3 star rating
(1009)
$98.00
Killawatt Freestyle Highlighter shown in shade Wattabrat medium skin toned model wearing killawatt freestyle highlighter in shade wattabrat

Killawatt Freestyle Highlighter

8 shades
4.7 star rating
(3160)
$118.00
An open Fenty Icon Velvet lipstick tube on a light background. medium skin toned model wearing icon velvet longwear liquid lipstick in shade mvp

Fenty Icon Velvet Liquid Lipstick

13 shades
4.1 star rating
(1136)
$86.00
tube of Fenty Beauty Gloss Bomb Heat Universal Lip Luminizer + Plumper in shade Fussy Heat on concrete background medium skin tone model wearing Gloss Bomb Heat Universal Lip Luminizer + Plumper in shade Fu$$y Heat

Gloss Bomb Heat Universal Lip Luminizer + Plumper

2 sizes 7 shades
4.4 star rating
(1278)
$77.00
VIRAL FAVE
Diamond Bomb All-Over Diamond Veil — Lavender Luv'r Diamond Bomb All-Over Diamond Veil — Lavender Luv'r

Diamond Bomb All-Over Diamond Veil

5 shades
4.6 star rating
(1733)
$127.00
tube of Fenty Beauty Gloss Bomb Cream Color Drip Lip Cream lip gloss shown in shade Fenty Glow medium skin toned model wearing gloss bomb cream in shade fenty glow

Gloss Bomb Cream Color Drip Lip Cream

5 shades
4.7 star rating
(2203)
$68.00
You Mist Makeup-Extending Setting Spray bottle on a concrete backdrop. Hydrate + smooth with wild thyme extract for a comfy feel + an anytime refresh. Only the good stuff. Free of alcohol + fragrance.

You Mist Makeup-Extending Setting Spray

2 sizes
4.5 star rating
(409)
$98.00
Bright Fix Instant Brightening + Blurring Powder — Banana Bright Fix Instant Brightening + Blurring Powder — Banana

Bright Fix Instant Brightening + Blurring Powder

6 shades
4.6 star rating
(941)
$116.00
Set it Down Superfine Blurring Setting Powder — Butter Set it Down Superfine Blurring Setting Powder — Butter

Set it Down Superfine Blurring Setting Powder

8 shades
3.4 star rating
(5)
$116.00
Grip Trip Mattifying + Blurring Primer Grip Trip Mattifying + Blurring Primer

Grip Trip Mattifying + Blurring Primer

4.7 star rating
(546)
$110.00

EYE AMPLIFIERS

Make your eyes the star of every makeup look.

MORE OF WHAT YOU LIKE

Let's be real, you can never have enough Fenty faves.

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Product shots of We're Even Hydrating Longwear Concealer and Soft'lit Naturally Luminous Foundation with an 'Allure Best of Beauty Award Winner' badge on the top right.
MAKE A LIL’ COMMOTION
AWARD-WINNING COMPLEXION

The longwear, luminous formulas that deliver a natural, glowy finish every time.  

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Fenty Skin Hydra Vizor, Total Cleans'r, Blemish Defeat'r, Fat Water Toner, Pro Filt'r Longwear Foundation, and Pro Filt'r Concealer on a white background.
THIS IS BEAUTY YOUR WAY

Fam-fave bestsellers + hot new arrivals made with you in mind.

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Product shot of entire Fenty Hair line on a purple background.
HAIRCARE TRULY FOR ALL

No matter your hair type , texture or need, you're you're gonna find a go-to.

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Editorial shot of Fenty Eau de Parfum with an amber shadow and Body Creme.
A FULL BODY INDULGENCE

Take center stage with Fenty Eau de Parfum.

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Fenty Beauty lip gloss collection on a peach background.
THE GLOSS GANG

Hang with the bosses of all glosses: Gloss Bomb Collection

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Fenty Beauty minis product shot including Pro Filt'r Mini Primer, Pro FIlt'r Mini Foundation, and Pro Filt'r Mini Setting Powder.
MINIS THAT NEVER MISS

Stay ready when you're on the move with travel-friendly bestsellers + new arrivals.

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Product shot of Fenty Icon Velvet Liquid Lipstick, Trace'd Out Lip Pencil Liner, and Fenty Icon Semi-Matte Lipstick on a pink background.
THE LIP LIBRARY

It's the ultimate cheat sheet for our lip lovers.

EXPLORE MORE
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