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LIMITED EDITION

ICY LIPS GET A
FRUITY TWIST

Get juicy + icy shine with Gloss Bomb Ice Cooling Lip Luminizer.

GET ICED OUT

NEW + LIMITED EDITION

JUST DROPPED: FRESH EYE CANDY

Meet Shadowstix Diamonds Eyeshadow Stick, Hella Extra Lash Primer + Hella Thicc Mascara in
‘Let’z Be Blunt.’

SHOP NOW

NEW

GLOSS BOMB OIL LUMINIZING LIP OIL ‘N GLOSS

Drip lips in a smooth, shimmering lip oil that locks in moisture for up to 8 hours.

SHOP NOW

HOT MAKEUP HITS + FRESH PICKS

Everyone’s got these in heavy rotation—discover your new obsession.

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LIMITED EDITION NEW
Gloss Bomb Ice Cooling Lip Luminizer — Berry Jelly Gloss Bomb Ice Cooling Lip Luminizer — Berry Jelly

Gloss Bomb Ice Cooling Lip Luminizer

5 shades
4.6 star rating
(244)
$31.20
NEW
Gloss Bomb Oil Luminizing Oil and Gloss in shade Miss Jellyfish product against a concrete background. Gloss Bomb Oil Luminizing Lip Oil 'N Gloss — Miss Jellyfish

Gloss Bomb Oil Luminizing Lip Oil 'N Gloss

7 shades
4.7 star rating
(33)
$31.20
NEW
Hella Thicc Volumizing Mascara — Let'z Be Blunt Hella Thicc Volumizing Mascara — Let'z Be Blunt

Hella Thicc Volumizing Mascara

2 shades
5 star rating
(5)
$24.00
NEW
Hella Extra Mascara-Boosting Lash Primer Hella Extra Mascara-Boosting Lash Primer

Hella Extra Mascara-Boosting Lash Primer

4.8 star rating
(4)
$28.80
LIMITED EDITION NEW
Open shot of Shadowstix Diamonds Diamond Veil Eyeshadow Stick in shade How Many Carats?! on a concrete background. Model wearing Shadowstix Diamonds Diamond Veil Eyeshadow Sticks in shade How Many Carats?!.

Shadowstix Diamonds Diamond Veil Eyeshadow Stick

3 shades
5 star rating
(1)
$31.20
SOFT MATTE
open bottle of Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation with pump dispenser in shade 420 on concrete background before + after imagery for shade 420 in pro filt'r soft matte longwear foundation

Pro Filt'r Soft Matte Longwear Foundation

2 sizes 52 shades
4.4 star rating
(9322)
$48.00
LIMITED EDITION NEW
Cherry Mouth 3-Piece Lip Set includes Stunna Lip Paint, Traced Out Lip Pencil Liner, and Fenty Treats Lip Oil with an exclusive cherry red Fenty Beauty pouch. Light skin tone model wearing products from the Sweet Cherries limited edition collection.

Cherry Mouth 3-Piece Lip Set + Pouch

5 star rating
(6)
$58.80
LUMINOUS
Soft'lit Naturally Luminous Longwear Foundation — 410 Soft'lit Naturally Luminous Longwear Foundation — 410

Soft'lit Naturally Luminous Longwear Foundation

50 shades
3.5 star rating
(2)
$48.00
BESTSELLER
Open product shot of Gloss Bomb Stix Shimmer in shade Fenty Glow on a concrete background. Macro shot of 3 models with light, medium, and deep skin tones wearing Gloss Bomb Stix High-Shine Gloss Stick in Shimmering Fenty Glow.

Gloss Bomb Stix High-Shine Gloss Stick

17 shades
4.6 star rating
(37)
$30.00
BESTSELLER
Fenty Beauty Traced Out Lip Liner in shade Extra Thigh. Trace'd Out Longwear Waterproof Pencil Lip Liner — Extra Thigh

Trace'd Out Longwear Waterproof Pencil Lip Liner

10 shades
3.9 star rating
(65)
$24.00

"DARE TO DO SOMETHING NEW OR DIFFERENT." – RIHANNA

Explore makeup that's meant to be played with.

Fenty Skin Fenty Treatz Lip Oil in Black Cherry, Fenty Beauty Trac'd Out Lip Pencil Lip Liner, and Gloss Bomb Stix Gloss Stick on a pink background.

SHOP ALL LIP

SHOP ALL MAKEUP

SHOP ALL FACE

Open shot of Hella Thicc Mascara tube standing up with Glitty Lid Eyeliner and Shadowstix horizontal against a pink background.

SHOP ALL EYE

Fenty Beauty Fenty Cheeks Suede Powder Blush open products and Blush Brush 155 on a fuchsia background.

SHOP ALL CHEEK

NEW FINDS + FOREVER FAVES

You'll wish you copped these sooner.

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NEW
JUST DROPPED: FRESH EYE CANDY

Meet Shadowstix Diamonds Eyeshadow Stick, Hella Extra Lash Primer + Hella Thicc Mascara in 'Let'z Be Blunt.'

SHOP NOW
Gloss Bomb Oil new shade assortment with product dripping from the bottom on a pink background.
NEW
GLOSS BOMB OIL LUMINIZING LIP OIL ‘N GLOSS

Drip lips in a smooth, shimmering lip oil that locks in moisture for up to 8 hours.

SHOP NOW
3 You Mist Makeup-Extending Setting Spray bottles with one showing fine mist.
NEW
YOU MIST MAKEUP-EXTENDING SETTING SPRAY

The skin-loving spray that makes makeup stay all day.

LOCK IT IN
Chocolate Cherries 2-Piece Lip Set includes Gloss Bomb Universal Lip. Luminizer and Traced Out Lip Pencil Liner with an exclusive cherry red Fenty Beauty pouch.
NEW + LIMITED EDITION
PICK A LIL’ SOMETHING SWEET

Level up lips + cheeks with this craveable Sweet Cherriez Collection featuring yummy shades + scents.

SHOP SWEET CHERRIEZ

TAKE YOUR SERVE TO THE NEXT LEVEL

Need something to amp up your look? Try these.

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BESTSELLER VIRAL FAVE
A closed tube of Gloss Bomb Universal Lip Luminizer in the shade Fuschia Flex on a grey background. Close-up of a medium deep-toned model's face wearing Gloss Bomb Universal Lip Luminizer in the shade Fuchsia Flex.

Gloss Bomb Universal Lip Luminizer

11 shades
4.7 star rating
(6492)
$26.40
VIRAL FAVE
Open compact of the Diamond Bomb All-Over Highlighter in How Many Carats?! shade on a marbled background. deep skin toned model wearing diamond bomb all over diamond veil in shade how many carats?!?

Diamond Bomb All-Over Diamond Veil

2 shades
4.6 star rating
(1578)
$51.60
BESTSELLER
An open Fenty Icon Velvet lipstick tube on a light background. medium skin toned model wearing icon velvet longwear liquid lipstick in shade mvp

Fenty Icon Velvet Liquid Lipstick

12 shades
4.1 star rating
(996)
$34.80
VIRAL FAVE
tube of Fenty Beauty Gloss Bomb Heat Universal Lip Luminizer + Plumper in shade Hot Chocolit Heat on concrete background deep skin tone model wearing Gloss Bomb Heat Universal Lip Luminizer + Plumper in shade Hot Chocolit Heat

Gloss Bomb Heat Universal Lip Luminizer + Plumper

7 shades
4.4 star rating
(1171)
$31.20
BESTSELLER
Killawatt Freestyle Highlighter — Ginger Binge/Moscow Mule medium skin toned model wearing killawatt freestyle highlighter in ginger binge / moscow mule

Killawatt Freestyle Highlighter

9 shades
4.7 star rating
(3122)
$48.00
Fenty Cheeks Suede Powder Blush — Riri Fenty Cheeks Suede Powder Blush — Riri

Fenty Cheeks Suede Powder Blush

14 shades
4.6 star rating
(79)
$33.60
You Mist Makeup-Extending Setting Spray bottle on a concrete backdrop. Model with a full face of makeup spraying You Mist Makeup-Extending Setting Spray on their face.

You Mist Makeup-Extending Setting Spray

4.6 star rating
(347)
$38.40
Full Frontal Volume, Lift & Curl Mascara featuring the exclusive flat-to-fat wand and brush. Black and white image of a model's face with closed eyes, elegantly showcasing the impact of Full Frontal Volume, Lift & Curl Mascara on her lashes.

Full Frontal Volume, Lift & Curl Mascara

4.4 star rating
(2636)
$28.80
SOFT MATTE
open bottle of Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation with pump dispenser in shade 420 on concrete background before + after imagery for shade 420 in pro filt'r soft matte longwear foundation

Pro Filt'r Soft Matte Longwear Foundation

2 sizes 52 shades
4.4 star rating
(9322)
$48.00
Fenty Beauty Logo

MOOD: JUICY LIPS + SKIN

Snatch a fruit-kissed look from head to toe.

See full look

FENTY’S GOT YOUR BACK

Our exclusive services will answer all your needs.

model using split screen on iphone showing her trying on shades of lip gloss

TRY ON SHADES

Screenshot of model using Virtual Try On.

MEET YOUR MATCH

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CHAT WITH EXPERTS

Array of beauty and skincare products on a neutral background

SUBSCRIBE TO SAVE

MORE OF WHAT YOU LIKE

Let's be real, you can never have enough Fenty faves.

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Product shots of We're Even Hydrating Longwear Concealer and Soft'lit Naturally Luminous Foundation with an 'Allure Best of Beauty Award Winner' badge on the top right.
MAKE A LIL’ COMMOTION
AWARD-WINNING COMPLEXION

The longwear, luminous formulas that deliver a natural, glowy finish every time.  

SHOP NOW
Fenty Skin Hydra Vizor, Total Cleans'r, Blemish Defeat'r, Fat Water Toner, Pro Filt'r Longwear Foundation, and Pro Filt'r Concealer on a white background.
THIS IS BEAUTY YOUR WAY

Fam-fave bestsellers + hot new arrivals made with you in mind.

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Product shot of entire Fenty Hair line on a purple background.
HAIRCARE TRULY FOR ALL

No matter your hair type , texture or need, you're you're gonna find a go-to.

SHOP NOW
Editorial shot of Fenty Eau de Parfum with an amber shadow and Body Creme.
A FULL BODY INDULGENCE

Take center stage with Fenty Eau de Parfum.

SHOP NOW
Fenty Beauty lip gloss collection on a peach background.
THE GLOSS GANG

Hang with the bosses of all glosses: Gloss Bomb Collection

SHOP NOW
Fenty Beauty minis product shot including Pro Filt'r Mini Primer, Pro FIlt'r Mini Foundation, and Pro Filt'r Mini Setting Powder.
MINIS THAT NEVER MISS

Stay ready when you're on the move with travel-friendly bestsellers + new arrivals.

SHOP NOW
Product shot of Fenty Icon Velvet Liquid Lipstick, Trace'd Out Lip Pencil Liner, and Fenty Icon Semi-Matte Lipstick on a pink background.
THE LIP LIBRARY

It's the ultimate cheat sheet for our lip lovers.

EXPLORE MORE
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