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SNATCH THE SMURFETTE
COLLECTION FIRST

Move quick on this early FentyBeauty.com exclusive drop—the rest of the collection is coming soon.

GET SMURF’D

LIMITED EDITION

ICY LIPS GET A FRUITY TWIST

Get juicy + icy shine with Gloss Bomb Ice Cooling Lip Luminizer.

GET ICED OUT

based on a 8 week clinical study of 52 people

based on a 8 week clinical study of 52 people

HYDRA VIZOR

SUPERCHARG‘D SKINCARE

Doubles Skin's Hydration* + Protect With Invisible SPF – in 1 Step.

SHOP NOW

REPPIN’ THE BEST OF FENTY

Drip out in bestsellers that stay securing our street cred.

SHOP NOW

THE ULTIMATE FENTY LINEUP

Get your hands on highly rated hits + fresh picks.

COMING 5/22

Look ‘n smell yummy with fruity new lip oil + body cream scents.

GET THE DEETZ

$180 VALUE LIMITED EDITION

The Smurfette Collection Smurfette-Inspired Collection Tin

The Smurfette Collection Smurfette-Inspired Collection Tin

The Smurfette Collection Smurfette-Inspired Collection Tin

LIMITED EDITION NEW

Gloss Bomb Ice Cooling Lip Luminizer — Berry Jelly

Gloss Bomb Ice Cooling Lip Luminizer — Berry Jelly

Gloss Bomb Ice Cooling Lip Luminizer

COMING SOON

Fenty Treatz Hydrating + Strengthening Lip Oil — Coconut

Fenty Treatz Hydrating + Strengthening Lip Oil — Coconut

Fenty Treatz Hydrating + Strengthening Lip Oil

COMING SOON

Butta Drop Whipped Oil Body Cream with Tropical Oils + Shea Butter — Guava Getaway

Butta Drop Whipped Oil Body Cream with Tropical Oils + Shea Butter — Guava Getaway

Butta Drop Whipped Oil Body Cream with Tropical Oils + Shea Butter

1 sizes 4 shades

NEW

Gloss Bomb Oil Luminizing Oil and Gloss in shade Miss Jellyfish product against a concrete background.

Gloss Bomb Oil Luminizing Lip Oil 'N Gloss — Miss Jellyfish

Gloss Bomb Oil Luminizing Lip Oil 'N Gloss

BESTSELLER NEW

The Water Boi Reparative Leave-In Conditioner Spray on a peach background.

The Water Boi Reparative Leave-In Conditioner Spray before and aftetr on long thick hair.

The Water Boi Reparative Leave-In Detangling Conditioner Spray

BESTSELLER

Open container of Fenty Parfum Body Creme on a light beige background.

Close-up of the Fenty Parfum Bode Creme container top.

Fenty Parfum Body Crème

NEW

Hella Thicc Volumizing Mascara — Let'z Be Blunt

Hella Thicc Volumizing Mascara — Let'z Be Blunt

Hella Thicc Volumizing Mascara

SOFT MATTE

open bottle of Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation with pump dispenser in shade 420 on concrete background

before + after imagery for shade 420 in pro filt'r soft matte longwear foundation

Pro Filt'r Soft Matte Longwear Foundation

2 sizes 52 shades

TURN UP THE EXTRA(S)

Add these to make your routine even more special.

BESTSELLER

Open product shot of Gloss Bomb Stix Shimmer in shade Fenty Glow on a concrete background.

Macro shot of 3 models with light, medium, and deep skin tones wearing Gloss Bomb Stix High-Shine Gloss Stick in Shimmering Fenty Glow.

Gloss Bomb Stix High-Shine Gloss Stick

BESTSELLER VIRAL FAVE

plush puddin kalahari melon green component on a lilac background

dark hair model wearing plush puddin kalahari melon on her lips

Plush Puddin' Intensive Recovery Lip Mask

BESTSELLER VIRAL FAVE

A closed tube of Gloss Bomb Universal Lip Luminizer in the shade Fuschia Flex on a grey background.

Close-up of a medium deep-toned model's face wearing Gloss Bomb Universal Lip Luminizer in the shade Fuchsia Flex.

Gloss Bomb Universal Lip Luminizer

BESTSELLER

fenty treatz barbados cherry on a lavender background

Fenty Treatz Lip Oil in Barbados Cherry on light and deep skin tones.

Fenty Treatz Hydrating + Strengthening Lip Oil

VIRAL FAVE

tube of Fenty Beauty Gloss Bomb Heat Universal Lip Luminizer + Plumper in shade Hot Chocolit Heat on concrete background

deep skin tone model wearing Gloss Bomb Heat Universal Lip Luminizer + Plumper in shade Hot Chocolit Heat

Gloss Bomb Heat Universal Lip Luminizer + Plumper

The Protection Posse Instant Damage Repair Treatment + Heat Protectant Set

The Protection Posse Instant Damage Repair Treatment + Heat Protectant Set

The Protection Posse Instant Damage Repair Treatment + Heat Protectant Set

VIRAL FAVE

Lux balm product shot on a lavender background.

Texture smear of lux balm lip balm on a white background.

Lux Balm Ultra-Hydrating Cherry Lip Balm with Barbados Cherry + Vitamin E

Fenty Cheeks Suede Powder Blush — Riri

Fenty Cheeks Suede Powder Blush — Riri

Fenty Cheeks Suede Powder Blush

BESTSELLER

Box of Fenty Skin Start'r Set with Mineral SPF containing travel size versions of Total Cleans’r Face Cleanser, Fat Water Serum Toner, and Hydra Vizor Mineral Sunscreen.

Before and after side-by-side of model's face showing the progress after 4 and 8 weeks of using the Fenty Skin Start'r routine.

Fenty Skin Travel-Size Start'r Set with Mineral SPF

BESTSELLER

An open Fenty Icon Velvet lipstick tube on a light background.

medium skin toned model wearing icon velvet longwear liquid lipstick in shade mvp

Fenty Icon Velvet Liquid Lipstick

Complexion product shot with swatches of Eaze Drop Skin Tint, Eaze Drop Skin Tint Stick, Pro Filter Powder Foundation, Pro Filter Soft Matte Liquid Foundation.

COMPLEXION CHEAT SHEET

Find the right base for your face—all in one place.

Model wearing Trace'd Out Pencil Lip Liner and holding Trace'd Out Lip Pencil Liner in Coal Blooded.

FENTY ARTISTRY TIPS

Breaking down makeup looks that everyone's talking about.

Rihanna wearing Soft'lit Luminous Longwear Foundation.

RIHANNA'S LOOKS

All the deetz on Rihanna's latest beauty looks to recreate at home.

THE FENTY BEAUTY BRANDS

Rihanna's vision of haircare, makeup, skincare + fragrance for all.

fenty hair

fenty beauty

Rihanna applying Hydra Vizor Sunscreen to a clean face.

fenty skin

image of Rihanna in black and white with long straight dark hair

fenty fragrance