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An open Fenty Hella Thicc mascara tube on a grey background.
An open Fenty Hella Thicc mascara tube on a grey background.

hella-thicc-volumizing-mascara

Details

HELLA BIG, HELLA BOLD, HELLA THICC LASHES

STRAIGHT UP:

The ultra-creamy, ultra-black formula features a tapered brush that coats and loads every lash for an effect that looks outrageous yet feels weightless.

THE LOWDOWN:

Hella big, hella bold, hella thick lashes that go beyond volume. The full-bodied formula delivers a voluptuous and curvaceous lash effect that will have everyone turnin’ heads.

  • Ultra-black, longwear formula
  • The extreme volume creates an unreal dramatic lash effect
  • Sweat-, humidity-, & transfer-resistant
  • Tapered brush & full-bodied formula to coat, curl & lift lashes
  • Easily removable with Melt Awf Jelly Oil Makeup-Melting Cleanser


Fenty Beauty is 100% cruelty free. | Fill Weight: 10 

CUZ I'M BLACK: AQUA/WATER/EAU, CERA ALBA/BEESWAX/CIRE D'ABEILLE, PARAFFIN, GLYCERYL STEARATE, ORYZA  SATIVA  CERA/ORYZA  SATIVA  (RICE)  BRAN WAX, BUTYLENE GLYCOL, PALMITIC ACID, ACACIA SENEGAL GUM, POLYBUTENE, VP/EICOSENE COPOLYMER, AMINOMETHYL PROPANOL, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, STEARIC ACID, PHENOXYETHANOL, HYDROXYETHYLCELLULOSE, POTASSIUM SORBATE, HYDROLYZED PEA PROTEIN, HYDROLYZED VEGETABLE PROTEIN, ETHYLHEXYLGLYCERIN, POLYESTER-4, SODIUM BENZOATE, DISODIUM PHOSPHATE, SODIUM PHOSPHATE, TOCOPHEROL, IRON OXIDES (CI 77499).

LET'Z BE BLUNT: AQUA/WATER/EAU, CERA ALBA/BEESWAX/CIRE D'ABEILLE, PARAFFIN, GLYCERYL STEARATE, ORYZA SATIVA (RICE) BRAN WAX, BUTYLENE GLYCOL, PALMITIC ACID, ACACIA SENEGAL GUM, POLYBUTENE, VP/EICOSENE COPOLYMER, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, AMINOMETHYL PROPANOL, STEARIC ACID, PHENOXYETHANOL, HYDROXYETHYLCELLULOSE, POTASSIUM SORBATE, HYDROLYZED PEA PROTEIN, HYDROLYZED VEGETABLE PROTEIN, POLYESTER-4, ETHYLHEXYLGLYCERIN, SODIUM BENZOATE, DISODIUM PHOSPHATE, SODIUM PHOSPHATE, IRON OXIDES (CI 77491, CI 77492, CI 77499).

Ingredients

CUZ I'M BLACK: AQUA/WATER/EAU, CERA ALBA/BEESWAX/CIRE D'ABEILLE, PARAFFIN, GLYCERYL STEARATE, ORYZA  SATIVA  CERA/ORYZA  SATIVA  (RICE)  BRAN WAX, BUTYLENE GLYCOL, PALMITIC ACID, ACACIA SENEGAL GUM, POLYBUTENE, VP/EICOSENE COPOLYMER, AMINOMETHYL PROPANOL, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, STEARIC ACID, PHENOXYETHANOL, HYDROXYETHYLCELLULOSE, POTASSIUM SORBATE, HYDROLYZED PEA PROTEIN, HYDROLYZED VEGETABLE PROTEIN, ETHYLHEXYLGLYCERIN, POLYESTER-4, SODIUM BENZOATE, DISODIUM PHOSPHATE, SODIUM PHOSPHATE, TOCOPHEROL, IRON OXIDES (CI 77499).

LET'Z BE BLUNT: AQUA/WATER/EAU, CERA ALBA/BEESWAX/CIRE D'ABEILLE, PARAFFIN, GLYCERYL STEARATE, ORYZA SATIVA (RICE) BRAN WAX, BUTYLENE GLYCOL, PALMITIC ACID, ACACIA SENEGAL GUM, POLYBUTENE, VP/EICOSENE COPOLYMER, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, AMINOMETHYL PROPANOL, STEARIC ACID, PHENOXYETHANOL, HYDROXYETHYLCELLULOSE, POTASSIUM SORBATE, HYDROLYZED PEA PROTEIN, HYDROLYZED VEGETABLE PROTEIN, POLYESTER-4, ETHYLHEXYLGLYCERIN, SODIUM BENZOATE, DISODIUM PHOSPHATE, SODIUM PHOSPHATE, IRON OXIDES (CI 77491, CI 77492, CI 77499).

How To

  • Before Application: Gently wipe off excess product off tip of mascara wand prior to application
  • Wiggle brush at the base of the lashes to build volume, continue to work product to tips of lashes
  • This formula was designed to grip onto every lash for max volume—make sure to coat your lashes from the base to the tip 
  • It’s buildable, so layer as much as you need to reach your desired effect

PRO TIPS:

  • Apply one eye at a time to allow mascara to dry between layers for best application
  • Using the mascara wand, brush lashes in three directions to desired thickness: Inner lashes in towards nose, center up towards brow and outer corner towards ear for full fanned-out effect.

Rihanna's Inspo Sparkles

“I like to get every single little lash to expose them all. I wanted to make sure this mascara lets you do that. You get volume, lift, and curl all with one product and this amazing brush.” “I love doing different looks with my mascara so it was important for me to have a brush that allowed me to do it all! Sometimes I’ll do a couple extra coats with the fat side of the brush just on the lashes in my outer corners for an extra eye-opening look to accentuate my eye shape!”

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HYPE UP YOUR LASHES

Hella Extra Mascara-Boosting Lash Primer is taking your lashes to new lengths.

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Model holding up new Hella Thicc Mascara in shade 'Lets Be Blunt' and Hella Extra Mascara Primer.
GOIN’ THE EXTRA MILE

Extends mascara wear for your best-looking lashes yet.

Open shot of Hella Extra Mascara Primer on a product texture background.
NO ONE LIKES FLAKES

The ultra-creamy formula stands up to flaking + smudging.

Model with eyes closed wearing Hella Extra Mascara Primer.
LOVES ON YOUR LASHES

Infused with plant-based fatty acids that keep lashes feeling conditioned + nourished.

Model wearing Hella Thicc Mascara over Hella Extra Mascara Primer.
STAY STANDING OUT

Exclusive coco nude tint allows the pigment of your mascara to stand out for an intense, false-lash look.

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LASHES THICC, LIDS LIT

It's the voluminous, wet-diamond eye look you gotta try.

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