Fenty Beauty by Rihanna | Beauty for All

Limited time! 25% off $75+ orders. | SHOP NOW | TERMS Limited time! 25% off $75+ orders. | SHOP NOW | TERMS

FOREVER FAVES

The award winners + bestsellers you can’t get enough of.

ON DISPLAY SOON

Better than window shopping: our new holiday collection drops on 9/25.

ON DISPLAY SOON

Better than window shopping: our new holiday collection drops on 9/25.

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 386W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 386W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

NEW

Fluid Flex Foundation Brush 165

Fluid Flex Foundation Brush 165

Fluid Flex Foundation Brush 165

NEW

Fenty Beauty liquid lipstick in a deep berry red shade, housed in a clear bottle with a metallic rose gold cap, set against a textured light gray background.

Fenty Beauty Gloss Bomb comparison chart. Gloss Bomb Universal Lip Luminizer features sheer coverage with shimmer and explosive shine. Gloss Bomb Cream Color Drip Lip Cream features buildable medium to full coverage with creamy color and explosive shine. Gloss Bomb Heat Universal Lip Luminizer Plus Plumper makes lips look fuller and plumper with a sheer wash of color and shine. All three formulas are available in the best selling universal shade Fenty Glow

Gloss Bomb Universal Lip Luminizer

Cherry Amor21 Shades

NEW

Build Your Own 3-Piece Fenty Skin Start'rs Bundle

Build Your Own 3-Piece Fenty Skin Start'rs Bundle

Build Your Own 3-Piece Fenty Skin Start'rs Bundle

Build Your Own Body Care + Fragrance Bundle

Build Your Own Body Care + Fragrance Bundle

CUSTOMIZABLE EXCLUSIVE

Open container showing The Homecurl Curl-Defining Cream

The Homecurl Curl-Defining Cream before and after results after one use on curly hair

The Homecurl Curl-Defining Cream

BESTSELLER

Butta Drop Body Care Bundle

Butta Drop Body Care Bundle

Butta Drop Body Care Bundle

EXCLUSIVE

75ml Bottle of Fenty Eau de Parfumon a cream colored background.

A bottle of Fenty Eau de Parfum and its shadow reflecting on white background.

Fenty Eau de Parfum

BESTSELLER

Gloss Bomb Stix High-Shine Gloss Stick — Caviar Crystalz

Gloss Bomb Stix High-Shine Gloss Stick — Caviar Crystalz

Gloss Bomb Stix High-Shine Gloss Stick

Caviar Crystalz24 Shades

NEW

Match Stix Contour Skinstick shown in shade Amber on a concrete background.

Light skin toned model wearing match stix contour in amber.

Match Stix Contour Skinstick

BESTSELLER

Invisimatte Instant Setting + Blotting Powder

A smear of the Invisimatte Instant Setting Blotting Powder on a light background.

Invisimatte Instant Setting + Blotting Powder

BESTSELLER

You Mist Makeup-Extending Setting Spray

Hydrate + smooth with wild thyme extract for a comfy feel + an anytime refresh. Only the good stuff. Free of alcohol + fragrance.

You Mist Makeup-Extending Setting Spray

25% OFF $75+ ORDERS

Viral hits, routine faves + bestsellers are calling—come thru.

Exclusions apply.

BENDS + STRETCHES TO EVERY (E)MOTION

Pro Filt'r Fluid Flex Foundation

Rihanna wears Pro Filt'r 386W

Rihanna wears Pro Filt'r 386W

Rihanna wears Pro Filt'r 386W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 386W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 386W

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...

Rihanna wears Pro Filt'r 386W

Rihanna wears Pro Filt'r 386W

Rihanna wears Pro Filt'r 386W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 386W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 386W

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 386W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 386W

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...

Rihanna wears Pro Filt'r 386W

Rihanna wears Pro Filt'r 386W

Rihanna wears Pro Filt'r 386W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 386W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 386W

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...

Rihanna wears Pro Filt'r 386W

Rihanna wears Pro Filt'r 386W

Rihanna wears Pro Filt'r 386W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 386W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 386W

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...

Rihanna wears Pro Filt'r 386W

Rihanna wears Pro Filt'r 386W

Rihanna wears Pro Filt'r 386W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 386W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 386W

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...

Rihanna wears Pro Filt'r 386W

Rihanna wears Pro Filt'r 386W

Rihanna wears Pro Filt'r 386W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 386W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 386W

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...

Rihanna wears Pro Filt'r 386W

Rihanna wears Pro Filt'r 386W

Rihanna wears Pro Filt'r 386W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 386W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 386W

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...

Rihanna wears Pro Filt'r 386W

Rihanna wears Pro Filt'r 386W

Rihanna wears Pro Filt'r 386W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 386W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 386W

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...

ICONIC PICKS FOR BOMB LIPS

There's a Gloss Bomb for everyone—explore bestsellers, lip-loving formulas + poppin' shades.

SPOILED NEVER SMELLED SO SWEET

A new body milk + body mist scent is coming soon.

SPOILED NEVER SMELLED SO SWEET

A new body milk + body mist scent is coming soon.

Build Your Own Lip Liner + Gloss Bomb Bundle

Build Your Own Lip Liner + Gloss Bomb Bundle

Build Your Own Lip Liner + Gloss Bomb Bundle

Gloss Bomb Stix High-Shine Gloss Stick — Black'r Berry

Gloss Bomb Stix High-Shine Gloss Stick — Black'r Berry

Gloss Bomb Stix High-Shine Gloss Stick

Black'r Berry24 Shades

BESTSELLER

Gloss Bomb Heat Universal Lip Luminizer + Plumper — Hot Chocolit Heat

Close-up of model wearing shimmering rich brown lip gloss

Gloss Bomb Heat Universal Lip Luminizer + Plumper

Hot Chocolit Heat10 Shades

VIRAL FAVE

tube of Fenty Beauty Gloss Bomb Cream Color Drip Lip Cream lip gloss shown in shade Mauve Wive$

three different skin toned models wearing gloss bomb color drip lip cream in shade mauve wive$

Gloss Bomb Cream Color Drip Lip Cream

Mauve Wive$5 Shades

product image of gloss bomb ice on a concrete background

before and after of 3 different skin toned models wearing gloss bomb ice cold heart'd

Gloss Bomb Ice Cooling Lip Luminizer

Cold Heart'd5 Shades

A closed tube of Gloss Bomb Universal Lip Luminizer in the shade RiRi on a grey background.

before and after of medium skin toned model wearing gloss bomb universal lip luminizer in shade riri

Gloss Bomb Universal Lip Luminizer

RiRi2 Sizes21 Shades

BESTSELLER

Build Your Own 5-Piece Gloss Bomb Set

Build Your Own 5-Piece Gloss Bomb Set

Build Your Own 5-Piece Gloss Bomb Set

Build Your Own Lip Care, Liner + Gloss Bomb Bundle

Build Your Own Lip Care, Liner + Gloss Bomb Bundle

Build Your Own Lip Care, Liner + Gloss Bomb Bundle

Build Your Own 3-Piece Gloss Bomb Bundle

Build Your Own 3-Piece Gloss Bomb Bundle

Build Your Own 3-Piece Gloss Bomb Bundle

MEET YOUR NEW ROUTINE

Go-to steps for a smooth finish, every time.

1. CLEANSE

step 1

TOTAL CLEANS'R

Gentle on skin, rich on feels—a
plush, creamy + hydrating cleanser.

2. TREAT

STEP 2

DEW N PLUMP

Glow, plump and strengthen: 3-in-1
dew it all serum.

3. HYDRATE + PROTECT

STEP 3

HYDRA VIZOR

Your done-in-one moisturizer:
hydrates, brightens, smooths + protects.

4. COVER

STEP 4

PRO FILT'R FLUID FLEX

Fluid Flex Foundation Technology bends + stretches to every (e)motion for all-day
smooth wear.

5. SET

STEP 5

YOU MIST

The skin-loving spray that makes makeup stay all day.

6. BLUR + MATTIFY

STEP 6

INVISIMATTE

Universally sheer powder to set, blur + mattify on the go.

WE WANNA SEE YOUR FENTY FACE

Share your photos with us here or tag us on the gram
#FENTYBEAUTY and @FENTYBEAUTY

THE FENTY BEAUTY BRANDS

Rihanna's vision of haircare, makeup, skincare + fragrance for all.

FENTY FRAGRANCE