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NEW

THE HOLIDAZE HUSTLE
COLLECTION

Delivering a menu of tempting beauty bites so tasty,

you’ll keep coming back for more.

TREAT YOURSELF

1 GOAL—JUICY LIPS

THE GLOSS BOMB GANG GOT A NEW MEMBER

Stop by for high-shine, thirst-trappin’ formulas in universal shades.

SHOP GLOSS BOMB

COMPLEXION CATALOG

Everything you need for lasting looks start with

a smooth complexion.

SHOP NOW

FENTY BEAUTY'S MOST WANTED

Check out our bestsellers + latest drops.

$74 VALUE NEW

It's Riri Szn 3-Piece Lip Set

Medium model wearing Icon Velvet Liquid Lipstick in shade Riri.

It's Riri Szn 3-Piece Lip Set

BESTSELLER SOFT MATTE

open bottle of Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation with pump dispenser in shade 420 on concrete background

Fenty Beauty PRO FILT'R Soft Matte Longwear Foundation 420 - Model

Pro Filt'r Soft Matte Longwear Foundation

NEW

Gloss Bomb Swirl Twisted Lip Luminizer — Fu$$y Flex

Gloss Bomb Swirl Twisted Lip Luminizer — Fu$$y Flex

Gloss Bomb Swirl Twisted Lip Luminizer

BESTSELLER

Gloss Bomb Stix High-Shine Gloss Stick — Is it Fu$$y

Gloss Bomb Stix High-Shine Gloss Stick — Is it Fu$$y

Gloss Bomb Stix High-Shine Gloss Stick

BESTSELLER

Fenty Beauty Traced Out Lip Liner in shade Extra Thigh.

Trace'd Out Pencil Lip Liner—Extra Thigh

Trace'd Out Pencil Lip Liner

$69 VALUE NEW

Glossy Posse Volume 7 product shot on a concrete background.

Gloss Bomb Heat Universal Lip Luminizer + Plumper in shade 'Hot Cherry' and cherry fruits in a grocery bag on a pink background.

Glossy Posse Volume 7.0 Full-Size Gloss Bomb Trio

BESTSELLER VIRAL FAVE

A closed tube of Gloss Bomb Universal Lip Luminizer in the shade Fuschia Flex on a grey background.

Close-up of a medium deep-toned model's face wearing Gloss Bomb Universal Lip Luminizer in the shade Fuchsia Flex.

Gloss Bomb Universal Lip Luminizer

LUMINOUS

Soft'lit Naturally Luminous Longwear Foundation — 400

Soft'lit Naturally Luminous Longwear Foundation — 400

Soft'lit Naturally Luminous Longwear Foundation

$235 VALUE NEW

Product and packaging shot of all 10 shades in the limited edition Fenty Beauty Gloss Bomb Vault collection.

Model Anjelica wearing the Gloss Bomb Heat lip gloss in the shade Hot Cherry.

The Gloss Bomb Vault Full-Size Universal Lip Luminizer 10-Piece Set

BESTSELLER

Match Stix Contour Skinstick shown in shade Amber on a concrete background.

Match Stix Contour Skinstick shown in shade Amber on model with light skin tone.

Match Stix Contour Skinstick

LIPS THAT LIVE DIFFERENT LIVES

Cuz we got a shade + formula for every occasion.

Glossy Posse Volume 7.0 Full-Size Gloss Bomb Trio

Glossy Posse Volume 7.0 Full-Size Gloss Bomb Trio

Trace'd Out Pencil Lip Liner—RiRi

Trace'd Out Pencil Lip Liner—RiRi

Gloss Bomb Stix High-Shine Gloss Stick — RiRi

Gloss Bomb Stix High-Shine Gloss Stick — RiRi

"DARE TO DO SOMETHING NEW OR DIFFERENT." – RIHANNA

Explore makeup that's meant to be played with.

Fenty Skin Fenty Treatz Lip Oil in Black Cherry, Fenty Beauty Trac'd Out Lip Pencil Lip Liner, and Gloss Bomb Stix Gloss Stick on a pink background.

SHOP ALL LIP

Invisimatte, Eaze Drop Skin Tint, Match Stix Contour, Fenty Beauty Killawatt, and Gloss Bomb Universal Lip Luminizer product shots on a beige background.

SHOP ALL MAKEUP

Complexion shot of Fenty Beauty products for deep skin tones against brown background.

SHOP ALL FACE

Open shot of Hella Thicc Mascara tube standing up with Glitty Lid Eyeliner and Shadowstix horizontal against a pink background.

SHOP ALL EYE

Fenty Beauty Fenty Cheeks Suede Powder Blush open products and Blush Brush 155 on a fuchsia background.

SHOP ALL CHEEK

WANT MORE INSPO? WE GOT YOU

Discover new looks, products, trends + more.

COMPLEXION CHEAT SHEET

Find the right base for your face—all in one place.

Model wearing Trace'd Out Pencil Lip Liner and holding Trace'd Out Lip Pencil Liner in Coal Blooded.

FENTY ARTISTRY TIPS

Breaking down makeup looks that everyone's talking about.

Rihanna wearing Soft'lit Luminous Longwear Foundation.

RIHANNA'S LOOKS

All the deetz on Rihanna's latest beauty looks to recreate at home.

FENTY’S GOT YOUR BACK

Our exclusive services will answer all your needs.

model using split screen on iphone showing her trying on shades of lip gloss

TRY ON SHADES

Screenshot of model using Virtual Try On.

MEET YOUR MATCH

Screenshot of a sample customer service screenshot.

CHAT WITH EXPERTS

array of beauty and skincare products on a neutral background

SUBSCRIBE TO SAVE

NOW FOR THE FINISHING TOUCH

Make your flawless base pop with juicy shine, bold lashes + hot hues.

LIMITED EDITION

Gloss Bomb Oil Luminizing Lip Oil N' Gloss — $uperfine $uga

Gloss Bomb Oil Luminizing Lip Oil N' Gloss — $uperfine $uga

Gloss Bomb Oil Luminizing Lip Oil N' Gloss

BESTSELLER

An open Fenty Hella Thicc mascara tube on a grey background.

Close-up of the eyes of four models showing the before and after wearing the Hella Thicc mascara in black.

Hella Thicc Volumizing Mascara

2 sizes 2 shades

BESTSELLER

An open Fenty Icon Velvet lipstick tube on a light background.

Fenty Icon Velvet Liquid Lipstick — The MVP

Fenty Icon Velvet Liquid Lipstick

BESTSELLER VIRAL FAVE

Open compact of the Diamond Bomb All-Over Highlighter in How Many Carats?! shade on a marbled background.

Model showcasing Diamond Bomb All-Over Highlighter in the How Many Carats?! shade on dark skin tone.

Diamond Bomb All-Over Diamond Veil

BESTSELLER

Killawatt Freestyle Highlighter — Ginger Binge/Moscow Mule

model imagery of killawatt in shades ginger binge and moscow mule on medium deep skin tone

Killawatt Freestyle Highlighter

BESTSELLER EXCLUSIVE

Cheeks Out Freestyle Cream Blush shown in shade Drama Cla$$

Cheeks Out Freestyle Cream Blush tan model shown in shade Drama Cla$$

Cheeks Out Freestyle Cream Blush

Slip Shine Sheer Shiny Lipstick shown in shade Goji Gang

Slip Shine Sheer Shiny Lipstick light model shown in shade Goji Gang

Slip Shine Sheer Shiny Lipstick

BESTSELLER

tube of Fenty Beauty Gloss Bomb Cream Color Drip Lip Cream lip gloss shown in shade Fenty Glow

model wearing Fenty Beauty Gloss Bomb Cream Color Drip Lip Cream lip gloss

Gloss Bomb Cream Color Drip Lip Cream

NEW

Fenty Cheeks Suede Powder Blush — Petal Poppin’

Fenty Cheeks Suede Powder Blush — Petal Poppin’

Fenty Cheeks Suede Powder Blush

BESTSELLER

Pro Filt'r Soft Matte Powder Foundation shown in shade 420

Pro Filt'r Soft Matte Powder Foundation — #420

Pro Filt'r Soft Matte Powder Foundation

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