NEW
NOW LOADED WITH MULTIDIMENSIONAL SHIMMER
Turn up your lips’ luminosity with Gloss Bomb Stix High-Shimmer Gloss Stick.
HOT MAKEUP HITS + FRESH PICKS
Everyone’s got these in heavy rotation—discover your new obsession.
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"DARE TO DO SOMETHING NEW OR DIFFERENT." – RIHANNA
Explore makeup that's meant to be played with.

LOVE BOMB LIPS
Kick your feet over this hot pink lip look featuring Gloss Bomb Stix High-Shimmer Gloss Stick in ‘Flamingo Fling.’
TAKE YOUR SERVE TO THE NEXT LEVEL
Need something to amp up your look? Try these.
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WANT MORE INSPO? WE GOT YOU
Discover new looks, products, trends + more.
FENTY’S GOT YOUR BACK
Our exclusive services will answer all your needs.
MORE OF WHAT YOU LIKE
Let's be real, you can never have enough Fenty faves.
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MAKE A LIL’ COMMOTION
AWARD-WINNING COMPLEXION
The longwear, luminous formulas that deliver a natural, glowy finish every time.
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THIS IS BEAUTY YOUR WAY
Fam-fave bestsellers + hot new arrivals made with you in mind.
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HAIRCARE TRULY FOR ALL
No matter your hair type , texture or need, you're you're gonna find a go-to.
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A FULL BODY INDULGENCE
Take center stage with Fenty Eau de Parfum.
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THE GLOSS GANG
Hang with the bosses of all glosses: Gloss Bomb Collection
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MINIS THAT NEVER MISS
Stay ready when you're on the move with travel-friendly bestsellers + new arrivals.
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THE LIP LIBRARY
It's the ultimate cheat sheet for our lip lovers.
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