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NEW

SHAKE ’N PLAY
BUILDABLE
LIQUID BLUSH

Shake up your cheeks—1 dot for a lil' pop, 2+ for bold.

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NEW

THE FLASHY ONE
9-IN-1 TREATMENT OIL

Drippin’ with benefits—over-the-top hair oil that does the most.

SHINE ON 'EM

NEW + LIMITED EDITION

THE WATTABRAT COLLECTION

Pink yourself from head to toe with a sparkly lineup inspired by our iconic highlighter shade.

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MUST-HAVES FOR EVERY MOOD

New arrivals + fam faves for every day.

NEW

Fenty Hair product bottle on a pink background

Before and after comparison of hair treated with 'The Flashy One 9-in-1 Treatment Oil'.

The Flashy One 9-In-1 Treatment Oil

NEW

Shake ’N Play Buildable Liquid Blush — Bow’peep

Shake ’N Play Buildable Liquid Blush — Bow’peep

Shake ’N Play Buildable Liquid Blush

LIMITED EDITION NEW

Allover Body Mist — Tropic Trip

Allover Body Mist — Tropic Trip

Allover Body Mist

BACK IN STOCK

Fenty Skin bottle on a light gray background

Person applying a lavender spray bottle to their face against a light purple background

Dew N Plump Hydrating Nectar Face Mist

NEW

Guava Goodiez Hydrating Lip + Body Duo

Guava Goodiez Hydrating Lip + Body Duo

Guava Goodiez Hydrating Lip + Body Duo

BACK IN STOCK

Gloss Bomb Universal Lip Luminizer — Wattabrat

Gloss Bomb Universal Lip Luminizer — Wattabrat

Gloss Bomb Universal Lip Luminizer

BESTSELLER

Bottle of Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen with Niacinamide + Kalahari Melon on a lilac backdrop.

Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen with Niacinamide + Kalahari Melon

Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen with Niacinamide + Kalahari Melon

BESTSELLER SOFT MATTE

open bottle of Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation with pump dispenser in shade 420 on concrete background

before + after imagery for shade 420 in pro filt'r soft matte longwear foundation

Pro Filt'r Soft Matte Longwear Foundation

2 sizes 50 shades

NEW RIHANNA'S FAVE

Gloss Bomb Stix High-Shine Gloss Stick — Rose Amber

Gloss Bomb Stix High-Shine Gloss Stick — Rose Amber

Gloss Bomb Stix High-Shine Gloss Stick

NEW

The Imposter Invisi-Boost Volumizing Dry Shampoo Powder

The Imposter Invisi-Boost Volumizing Dry Shampoo Powder

The Imposter Invisi-Boost Volumizing Dry Shampoo Powder

Eaze Drop Lightweight Blurring Skin Tint — 14

Eaze Drop Lightweight Blurring Skin Tint — 14

Eaze Drop Lightweight Blurring Skin Tint

We're Even Hydrating Longwear Concealer — 240N

before and after of light skin toned model in we're even concealer

We're Even Hydrating Longwear Concealer

2 sizes 50 shades

BESTSELLER SOFT MATTE

open bottle of Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation with pump dispenser in shade 420 on concrete background

before + after imagery for shade 420 in pro filt'r soft matte longwear foundation

Pro Filt'r Soft Matte Longwear Foundation

2 sizes 50 shades

Pro Filt'r Instant Retouch Concealer shown in shade 130

before and after of light skin toned model in pro filt'r concealer

Pro Filt'r Instant Retouch Concealer

LUMINOUS

Soft'lit Naturally Luminous Longwear Foundation — 445

Soft'lit Naturally Luminous Longwear Foundation — 445

Soft'lit Naturally Luminous Longwear Foundation

Eaze Drop Blur + Smooth Tint Stick — 25

Eaze Drop Blur + Smooth Tint Stick — 25

Eaze Drop Blur + Smooth Tint Stick

A closed tube of Gloss Bomb Universal Lip Luminizer in the shade Fu$$y on a grey background.

before and after of deep skin toned model wearing gloss bomb universal lip luminizer in shade Fu$$y

Gloss Bomb Universal Lip Luminizer

2 sizes 16 shades

NEW RIHANNA'S FAVE

Gloss Bomb Stix High-Shine Gloss Stick — Rose Amber

Gloss Bomb Stix High-Shine Gloss Stick — Rose Amber

Gloss Bomb Stix High-Shine Gloss Stick

VIRAL FAVE

tube of Fenty Beauty Gloss Bomb Heat Universal Lip Luminizer + Plumper in shade Hot Chocolit Heat on concrete background

deep skin tone model wearing Gloss Bomb Heat Universal Lip Luminizer + Plumper in shade Hot Chocolit Heat

Gloss Bomb Heat Universal Lip Luminizer + Plumper

Gloss Bomb Oil Luminizing Oil and Gloss in shade Miss Jellyfish product against a concrete background.

Gloss Bomb Oil Luminizing Lip Oil 'N Gloss — Miss Jellyfish

Gloss Bomb Oil Luminizing Lip Oil 'N Gloss

tube of Fenty Beauty Gloss Bomb Cream Color Drip Lip Cream lip gloss shown in shade Fenty Glow

medium skin toned model wearing gloss bomb cream in shade fenty glow

Gloss Bomb Cream Color Drip Lip Cream

BESTSELLER EXCLUSIVE

Gloss Bomb Stix Gloss Stick + Trace'd Out Lip Liner Bundle

Gloss Bomb Stix Gloss Stick + Trace'd Out Lip Liner Bundle

Gloss Bomb Stix Gloss Stick + Trace'd Out Lip Liner Bundle

THE FENTY BEAUTY BRANDS

Rihanna's vision of haircare, makeup, skincare + fragrance for all.

fenty beauty

Rihanna applying Hydra Vizor Sunscreen to a clean face.

fenty skin

fenty hair

image of Rihanna in black and white with long straight dark hair

fenty fragrance