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ALLURE READERS‘ CHOICE AWARD
Stay winnin‘ with reparative haircare
for every type, texture and need.
ONE-STEP STYLIN‘
Serve endless looks while repairing, strengthening and reducing breakage.
NEW
Clinical repair + hydration that won't weigh you down.
Stunt stronger strands + styles with reparative must-haves for all hair types.
STRONGER STYLES START HERE
Choose between Moisture Repair or Deep Moisture Repair full-size bundles
Coily, curly + wavy styles
Intertwined + intricate styles
Blown out, pressed or curled
Snatched, sleek + smooth styles
Rihanna's vision for haircare, makeup, skincare + fragrance for all.
Discover Rihanna's vision of inclusive haircare with the Fenty Hair collection. Designed for all hair types, textures and needs, our products are enriched with Replenicore-5, a proprietary blend that repairs, strengthens, hydrates, smooths, and protects your locks.
Start your hair journey with our moisturizing shampoo and conditioners for a cleansing experience that leaves hair softer, silkier and healthy. Tackle dryness and damage with our deep conditioner—your new secret for high-porosity or overworked hair.
Before you style, protect your hair with our 5-in-1 heat protectant. It's the shield your hair needs against heat-styling damage and controls frizz. Not feeling the heat? Try styling with our strong hold gel for flexible, flake-free hairdos or reach for the thickening edge gel to lay and lock strands in place—all without the crunch.
For laid edges and precise parting, our 3-in-1 edge styling tool is your ultimate bestie for achieving versatile styles.
Unsure where to start? Our carefully crafted haircare sets make it simple to find your essentials.
Rihanna wanted to create a haircare lineup truly for all that repairs at every step. Enter Fenty Hair, where no matter your type or texture, there's something for you.
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