"I wanted to create a lineup of products that were easy to use and included repair in every step. I also needed products that could keep up with me and fit into my lifestyle—which we all know is crazy."

25% off sitewide, up to 60% off select items + free gifts with min. spend. | SHOP FENTY FAM SALE | TERMS
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The key to endless looks? Universal must-haves that repair, strengthen and nourish. We developed The Maintenance Crew, a set of shampoo, deep conditioner, bond-building treatment and a heat protectant styler (in travel-friendly sizes) to carry you across the finish line—no matter your hair type or texture. All infused with our unique complex, Replenicore-5, they’re designed to repair at every step.
Fenty Hair’s signature fragrance drips you in notes of warm florals, amber, yuzu, coconut, vanilla + sandalwood.
Kit includes: The Rich One Shampoo: 90mL | The Richer One Conditioner: 100mL | The Comeback Kid: 60mL | The Protective Type: 90mL
The Rich One Moisture Repair Shampoo: Apply to wet hair, massage into a lather. Rinse well.
The Richer One Moisture Repair Deep Conditioner: After shampooing, apply to damp hair, focusing on the mid-shaft and ends. Rake through to ensure even distribution. Rinse well.
The Comeback Kid Instant Damage Repair Treatment: The choice is yours. For thicker or more damaged hair, leave in. For finer or less damaged hair, rinse out.
The Protective Type 5-in-1 Heat Protectant Styler: Before heat styling, apply to clean, damp hair, from root to ends. Style as desired
Bag a trio of standouts for lips, body + hair—including two full-size freebies.
SHOP TO COPGo all-in with the ultimate gift—including a Velvet Nightz Travel Bag.
SHOP TO COPBright, healthy, hydrated skin… for less? Gotchu covered.
SHOP SKINCAREStronger, smoother hair is in the bag.
SHOP HAIRCAREA bold, floral fragrance as unforgettable as you.
SHOP FRAGRANCEAdd these Fenty MVPs to your Haul of Fame.
SHOP BESTSELLERSDive into Deeper Deals for even better stealz.
GET SAVIN’You can't resist adding these to your routine.
SHOP NOWTreat lips to irresistible shine with feel-good formulas.
SHOP NOWOur #1 pore-busting routine to step up your tone, texture + brightness.
SHOP NOWEverything you need for lasting looks that start with a smooth, flawless complexion.
SHOP NOWTake center stage with Fenty Eau de Parfum.
SHOP NOW