New + Bestsellers

Get the full Fenty effect with bestsellers that have already stolen your heart, to the newest kids on the block that are ready to shake up your routine. Makeup, skincare, haircare, fragrance–you name it, we’re dropping it. 

Let’s talk legends first. Our Pro Filt'r Foundation and Gloss Bomb collections are our iconic bestsellers that’s been serving since day one and then some. Cue in our contour cutie, Match Stix Contour Skinstick, and get that face shaped and snatched. And for skin that's as smooth, hydrated + prepped for makeup, snag the Fenty Skin Start’r Set. 

But hold up—why not spice things up with something new? Whether it’s that new fenty lip gloss everyone’s buzzing about or a fenty new lipstick shade that's about to blow up your feed, we keep it fresh. Our latest lineup of new beauty products is your next best kept secret. 

We don’t just stop at color – our new skincare will have you feeling yourself, while our new haircare is all about those good hair days, every day. And let's not forget a spritz of our new fragrance because smelling unforgettable is non-negotiable. 

So come mix ‘n match these chart-toppers and rising stars across our makeup, skincare, haircare + fragrance lineup. It’s all here waiting for you to play with. Fenty Beauty is where your all your beauty go-tos live.