"I wanted to create a lineup of products that were easy to use and included repair in every step. I also needed products that could keep up with me and fit into my lifestyle—which we all know is crazy."

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Smooth baby hairs, swirl strands + swoop edges with the most lux’d up, ergonomic styling tool then lock your styles into place with our high hold hair-thickening edge control.
while protecting + repairing.
The Side Stick 3-In-1 Edge Styling Tool combs, parts + brushes edges with ease for endless styles without the extra effort
Luxe, rich, bright—the scent of a new era. Fenty Hair’s signature warm, ambery floral fragrance drips you in notes of sparkling yuzu, golden amber, soothing florals, indulgent vanilla and creamy sandalwood.
In a clinical study
After 1 week:
97% agree this edge control gel:
94% agree this edge control gel:
91% agree this edge control gel:
After 8 weeks:
100% agree this edge control gel:
94% agree this edge control gel:
*Based on a clinical study with 31 people across all hair types
Fill weight: 100mL
Apply to hairline and smooth with The Side Stick 3-in-1 Edge Styling Tool. For precise edge styling, use The Side Stick to create curls, swirls and swoop designs to your liking.
PRO TIP: Work a small amount between finger tips and gently apply to your finished style to tame flyaways and stray hairs.
Yes, The Controlling Type Hair-Thickening Edge Control Gel can be used to smooth flyaways and stray hairs. Just work a small amount between fingertips and gently apply to your finished style.
The Controlling Type Hair-Thickening Edge Control Gel has a water-based formula.
No, The Controlling Type Hair-Thickening Edge Control Gel has a hydrating formula that strengthens and fortifies fragile strands.
Yes, The Controlling Type Hair-Thickening Edge Control Gel is vegan, gluten-free, cruelty-free and noncomedogenic.
We use Hydrolyzed Vegetable Protein which is a plant-based protein.
Your health and safety are hella important to us. Although the hype is real about our high-quality ingredients, we always recommend consulting your physician about the use of our products during pregnancy or while nursing. Peep the ‘Ingredients’ tab on each product’s description page and hit up your physician before you style on ‘em.