LIMITED EDITION

JUMBO BUTTA DROP IN VANILLA DREAM

We heard you, and it’s finally here. The sold-out scent is back and bigger than ever, now without shimmer.

NEW + LIMITED EDITION

JUST DROPPED: FRESH EYE CANDY

Meet Shadowstix Diamonds Eyeshadow Stick, Hella Extra Lash Primer + Hella Thicc Mascara in ‘Let’z Be Blunt.’

NEW

GLOSS BOMB OIL LUMINIZING LIP OIL ‘N GLOSS

Drip lips in a smooth, shimmering lip oil that locks in moisture for up to 8 hours.

NEW

THE BHA POWER POUR THAT DOES YOU BRIGHT

Improve your skin clarity with Cherry Dub BHA Toner.*

THE ULTIMATE FENTY LINEUP

Get your hands on highly rated hits + fresh picks.

$112 USD VALUE NEW

Jumbo Butta Drop Whipped Oil Body Cream with Tropical Oil + Shea Butter open product image with badge calling out that 30% savings.

Model wearing Jumbo Butta Drop Whipped Oil Body Cream with Tropical Oil + Shea Butter.

Jumbo Butta Drop Whipped Oil Body Cream with Tropical Oils + Shea Butter

NEW

Gloss Bomb Oil Luminizing Oil and Gloss in shade Miss Jellyfish product against a concrete background.

Gloss Bomb Oil Luminizing Lip Oil 'N Gloss — Miss Jellyfish

Gloss Bomb Oil Luminizing Lip Oil 'N Gloss

BESTSELLER NEW

The Water Boi Reparative Leave-In Conditioner Spray on a peach background.

The Water Boi Reparative Leave-In Conditioner Spray before and aftetr on long thick hair.

The Water Boi Reparative Leave-In Detangling Conditioner Spray

BESTSELLER

Open container of Fenty Parfum Body Creme on a light beige background.

Close-up of the Fenty Parfum Bode Creme container top.

Fenty Parfum Body Crème

EXCLUSIVE

Fenty Skin Start’rs Full-Size Bundle: Oily Skin Edition

Fenty Skin Start’rs Full-Size Bundle: Oily Skin Edition

Fenty Skin Start’rs Full-Size Bundle: Oily Skin Edition

NEW

Cherry Dub BHA Toner with Salicylic Acid + Aloe Juice product image on a lavender background.

Improves skin clarity in 1 week in a 4-week clinical study on 52 people. Before and After image of model that used Cherry Dub BHA Toner with Salicylic Acid + Aloe Juice.

Cherry Dub BHA Toner with Salicylic Acid + Aloe Juice

NEW

Hella Extra Mascara-Boosting Lash Primer

Hella Extra Mascara-Boosting Lash Primer

Hella Extra Mascara-Boosting Lash Primer

LIMITED EDITION NEW

Cherry Mouth 3-Piece Lip Set includes Stunna Lip Paint, Traced Out Lip Pencil Liner, and Fenty Treats Lip Oil with an exclusive cherry red Fenty Beauty pouch.

Light skin tone model wearing products from the Sweet Cherries limited edition collection.

Cherry Mouth 3-Piece Lip Set + Pouch

COMING SOON LIMITED EDITION

Gloss Bomb Ice Cooling Lip Luminizer — Berry Jelly

Gloss Bomb Ice Cooling Lip Luminizer — Berry Jelly

Gloss Bomb Ice Cooling Lip Luminizer

TURN UP THE EXTRA(S)

Add these to make your routine even more special.

BESTSELLER VIRAL FAVE

plush puddin kalahari melon green component on a lilac background

dark hair model wearing plush puddin kalahari melon on her lips

Plush Puddin' Intensive Recovery Lip Mask

BESTSELLER VIRAL FAVE

A closed tube of Gloss Bomb Universal Lip Luminizer in the shade Fuschia Flex on a grey background.

Close-up of a medium deep-toned model's face wearing Gloss Bomb Universal Lip Luminizer in the shade Fuchsia Flex.

Gloss Bomb Universal Lip Luminizer

BESTSELLER

fenty treatz barbados cherry on a lavender background

Fenty Treatz Lip Oil in Barbados Cherry on light and deep skin tones.

Fenty Treatz Hydrating + Strengthening Lip Oil

VIRAL FAVE

tube of Fenty Beauty Gloss Bomb Heat Universal Lip Luminizer + Plumper in shade Hot Chocolit Heat on concrete background

deep skin tone model wearing Gloss Bomb Heat Universal Lip Luminizer + Plumper in shade Hot Chocolit Heat

Gloss Bomb Heat Universal Lip Luminizer + Plumper

The Protection Posse Instant Damage Repair Treatment + Heat Protectant Set

The Protection Posse Instant Damage Repair Treatment + Heat Protectant Set

The Protection Posse Instant Damage Repair Treatment + Heat Protectant Set

VIRAL FAVE

Lux balm product shot on a lavender background.

Texture smear of lux balm lip balm on a white background.

Lux Balm Ultra-Hydrating Cherry Lip Balm with Barbados Cherry + Vitamin E

NEW

Fenty Cheeks Suede Powder Blush — Riri

Fenty Cheeks Suede Powder Blush — Riri

Fenty Cheeks Suede Powder Blush

BESTSELLER

Box of Fenty Skin Start'r Set with Mineral SPF containing travel size versions of Total Cleans’r Face Cleanser, Fat Water Serum Toner, and Hydra Vizor Mineral Sunscreen.

Before and after side-by-side of model's face showing the progress after 4 and 8 weeks of using the Fenty Skin Start'r routine.

Fenty Skin Travel-Size Start'r Set with Mineral SPF

BESTSELLER

An open Fenty Icon Velvet lipstick tube on a light background.

medium skin toned model wearing icon velvet longwear liquid lipstick in shade mvp

Fenty Icon Velvet Liquid Lipstick

Complexion product shot with swatches of Eaze Drop Skin Tint, Eaze Drop Skin Tint Stick, Pro Filter Powder Foundation, Pro Filter Soft Matte Liquid Foundation.

COMPLEXION CHEAT SHEET

Find the right base for your face—all in one place.

Model wearing Trace'd Out Pencil Lip Liner and holding Trace'd Out Lip Pencil Liner in Coal Blooded.

FENTY ARTISTRY TIPS

Breaking down makeup looks that everyone's talking about.

Rihanna wearing Soft'lit Luminous Longwear Foundation.

RIHANNA'S LOOKS

All the deetz on Rihanna's latest beauty looks to recreate at home.

THE FENTY BEAUTY BRANDS

Rihanna's vision of haircare, makeup, skincare + fragrance for all.

fenty hair

fenty beauty

Rihanna applying Hydra Vizor Sunscreen to a clean face.

fenty skin

image of Rihanna in black and white with long straight dark hair

fenty fragrance