MAKE THE EVERYDAY FEEL LUXE
STRAIGHT UP:
This shampoo gently cleanses, flexing its plush, moisturizing lather—making something so everyday, feel so extra. Replenicore-5’s proteins, amino acids and antioxidants help to repair split ends and reduce breakage. It’s also moisturizing yet lightweight, so all hair types can get rich—not weighed down.
THE LOWDOWN:
- Gently cleanses to remove oil and product buildup from hair and scalp
- Plush, sulfate-free lather for a non-stripping clean
- Smooths frizz + improves detangling
- Makes hair feel softer + silkier
- Color-safe
- Powered by Replenicore-5 to repair split ends + reduce breakage
- Luxe, warm ambery floral scent that complements any vibe
THIS JUST IN:
- Glamour's 2024 Beauty & Wellness Awards winner for "Best Luxury Shampoo & Conditioner for Coils"
WHAT ELSE?!
- For all hair types + textures
- Vegan, gluten-free + cruelty-free
- Made without sulfates, silicone, mineral oil and other ingredients you told us you didn’t want
- Made from 100% PCR (post-consumer recycled) aluminum
- Recyclable aluminum bottle
THE SCENT:
Luxe, rich, bright—the scent of a new era. Fenty Hair’s signature warm, ambery floral fragrance drips you in notes of sparkling yuzu, golden amber, soothing florals, indulgent vanilla and creamy sandalwood.
THE #S DON’T LIE
In a clinical study*
100% agree this shampoo:
- Instantly improves the appearance of hair health
- Enhances natural shine + makes hair feel soft
- Has a rich, plush lather + makes hair feel clean
- Is gentle on the scalp
- Makes hair feel easy to style after rinse out
96% agree this shampoo:
- Makes hair feel hydrated
- Doesn’t make hair feel stripped
- Doesn't leave behind a residue
*Based on a one-week clinical study with 30 people across all hair types
Fill weight: 300mL