The Watch Ya Tone Niacinamide serum opened container on a lilac background.

BESTSELLER

Pro Filt'r Soft Matte Longwear Foundation

Name: Pro Filt'r Soft Matte Longwear Foundation — #400
Brand: Fenty Beauty
SKU: 23114
Price: 225.0 USD
Availability: InStock

QAR 42

9321 Reviews

Targeted serum boosts overall brightness + fades the look of dark spots and discoloration. Refillable.

Cruelty-free
Vegan
Gluten-free
Fragrance-Free
Non-comedogenic
Recyclable
Refillable
Daytime Use
Nighttime Use

Quantity 1

Cruelty-free
Vegan
Gluten-free
Fragrance-Free
Non-comedogenic
Recyclable
Refillable
Daytime Use
Nighttime Use

AN INSTANT FILTER THAT'S MATTE BUT NEVER FLAT— GET MAX COVERAGE WITHOUT THE WEIGHT

STRAIGHT UP:

A soft matte, longwear foundation that features climate-adaptive technology to fight heat, sweat + shine. Stay looking fresh morning or night with this buildable, medium to full coverage formula that is available in a range of 50 boundary-breaking shades.

DID YOU KNOW?!

Pro Filt’r Soft Matte Longwear Foundation is a 2019 Allure Reader’s Choice Award Winner!

THE LOWDOWN:

Longwear, shine-free, soft matte finish
Features Climate Adaptive Technology that flexes with your skin in every environment to absorb oil instantly, reduce shine and leave a matte finish. Non-drying, and sweat- and humidity- resistant.
Instantly smooths and diffuses the look of pores
Light as air and undetectable on skin so you always look like you
Noncomedogenic
Available in 50 shades

HOW'D WE DO?

You asked, Rihanna answered. We paired up with our experts to refine and perfect our shade range. After doing extensive consumer testing and rigorous research, we refreshed our shade range to give y’all the most inclusive 50 shades yet.

We figured out that it takes the right balance of tone and texture to make matte foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The results? A comfortable longwear formula that lets skin look like skin. Made for all people to love.

Find your shade match with our Pro Filt'r Shade Match Tiktok filter.

Check out the Fenty Face here.

Fenty Beauty is 100% cruelty free. | Fill Weight: Standard: 32 mL/ 1.08 oz | Mini: 12 mL/ 0.04 oz

Be sure to prep skin with Fenty Skin Hydra Vizor SPF 30 Moisturizer before applying foundation, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer to smooth the look of pores and absorb shine, for smoother foundation application and extended makeup wear.
Always shake before use to activate. When testing shades, remember to let matte foundations dry completely to find your perfect match.
For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.
For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward.

RIHANNA’S WAY: For the ultimate pore coverage, press the Full-Bodied Foundation Brush 110 into skin, roll off, and repeat.

What are the benefits of Pro Filt’r Soft Matte Foundation?

Fights heat, sweat + shine with its Climate-Adaptive Technology
Instantly smooths and diffuses the look of pores
Stays undetectable on skin so you always look like you

What did you change in the refined shades? Undertones, etc?

After extensive consumer testing and rigorous research, we introduced 9 new shades that match a wider range of undertones.

Why did we refine the 9 shades?

Because we’re always working to make sure YOUR SHADE’S BEEN MADE. These 9 new shades match a wider range of undertones.

My shade has been redefined, what shade should i buy now?

If you previously wore shade 105, try shades 100 or 110.
If you previously wore shade 145, try shades 140 or 150.
If you previously wore shade 180, try shade 175.
If you previously wore shade 255, try shade 250.
If you previously wore shade 270, try shade 260.
If you previously wore shade 320, try shade 315.
If you previously wore shade 340, try shade 350.
If you previously wore shade 380, try shade 385.
If you previously wore shade 460, try shade 450.

Need More Help?

Use our Shade Finder to scan your face + AI technology will do the work.

Is powder foundation and concealer shades also following the same refinement? If not, why aren’t we changing those?

By nature, powder and concealer can stretch across more shades—liquid’s a little different. For now, the powder foundation and concealer lineup is staying as-is.

Where can I get help finding my perfect shade?

We got you three ways!

Use our Shade Finder to scan your face + AI technology will do the work.

Book a Virtual Consultation with one of our Fenty Beauty advisors to meet your match.

Match yourself with Virtual Try-On. Yup, no in-store visits needed.

NOT SURE WHAT YOUR PERFECT SHADE IS?

If you don’t know your Pro Filt’r shade #, start with your shade family.

Use our shade finding guide in product images or virtual try-on to find your shade.

HOW TO FIND YOUR SHADE

Always shake Pro Filt'r foundation before use to activate. Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match. Deciding between two shades? Try the lighter shade.

Don’t know your shade? Try using our Shade Finder.

RIHANNA'S GO-TO SHADE

335. She also wears 330, 360, or 370, depending on the time of year.

You asked, Rihanna answered—carefully curating shades for people who still have not been served. She personally found people with hard-to-match skin tones and flew them in to create shades for them!

"Foundation is one of those areas in the beauty industry that has a big void for people at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created."

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FENTY FOUNDATIONS MADE FOR ALL

No matter the coverage, finish, or shade, there's something for you.

SHOP ALL FOUNDATION

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COMPARE FOUNDATIONS

Watch Ya Tone Niacinamide Dark Spot Serum

QAR 42,00

Watch Ya Tone Niacinamide Dark Spot Serum

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Watch Ya Tone Niacinamide Dark Spot Serum

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RATING

299 Reviews

RATING

299 Reviews

RATING

299 Reviews

RATING

299 Reviews

RATING

299 Reviews

SKIN TYPE

Balanced to oily

SKIN TYPE

All skin types

SKIN TYPE

All skin types

SKIN TYPE

Balanced to oily

SKIN TYPE

Balanced to dry

FINISH

Soft matte

FINISH

Natural, Luminous

FINISH

Natural

FINISH

Soft Matte

FINISH

Natural

COVERAGE

Medium to full coverage liquid formula

COVERAGE

Medium coverage liquid formula

COVERAGE

Light to medium coverage liquid formula.

COVERAGE

Light to full coverage powder formula.

COVERAGE

Light coverage stick formula.

BENEFIT

Fights heat, sweat + humidity.

Undetectable coverage.

Oil free.

Longwear.

Climate Adaptive Technology for all-day freshness.

BENEFIT

Hydrates, brightens + improves skin tone.

Delivers luminosity without looking greasy.

Longwear.

Waterproof + resists sweat, humidity + transfer

BENEFIT

Hydrates with sodium hyaluronate.

Instantly blurs + evens skin.

Oil free.

Longwear.

QuickBlur Complex for a smooth, blurred effect.

BENEFIT

Resists sweat, humidity and creasing.

Reduces the look of shine.

Longwear.

Blur Filt'r Complex for a non-cakey, blurred finish.

BENEFIT

Hydrates with Murmuru butter + sodium hyaluronate.

Instantly blurs + melts into skin.

Longwear.

QuickBlur Complex for a smooth, blurred effect.

SHADE RANGE

50 true-to-you shades

SHADE RANGE

50 true-to-you shades

SHADE RANGE

25 flexible shades

SHADE RANGE

50 true-to-you shades

SHADE RANGE

25 flexible shades

Donate to the Clara Lionel Foundation

Pro Filt'r Soft Matte Longwear Foundation

Notify Me

AN INSTANT FILTER THAT'S MATTE BUT NEVER FLAT— GET MAX COVERAGE WITHOUT THE WEIGHT

STRAIGHT UP:

DID YOU KNOW?!

THE LOWDOWN:

HOW'D WE DO?

Find your shade match with our Pro Filt'r Shade Match Tiktok filter.

Check out the Fenty Face here.

What are the benefits of Pro Filt’r Soft Matte Foundation?

What did you change in the refined shades? Undertones, etc?

Why did we refine the 9 shades?

My shade has been redefined, what shade should i buy now?

Is powder foundation and concealer shades also following the same refinement? If not, why aren’t we changing those?

Where can I get help finding my perfect shade?

NOT SURE WHAT YOUR PERFECT SHADE IS?

HOW TO FIND YOUR SHADE

RIHANNA'S GO-TO SHADE

You asked, Rihanna answered—carefully curating shades for people who still have not been served. She personally found people with hard-to-match skin tones and flew them in to create shades for them!

Review Highlights

Watch Ya Tone Niacinamide Dark Spot Serum

Watch Ya Tone Niacinamide Dark Spot Serum

Watch Ya Tone Niacinamide Dark Spot Serum

Watch Ya Tone Niacinamide Dark Spot Serum

Watch Ya Tone Niacinamide Dark Spot Serum

RATINGS AND REVIEWS

Pro Filt'r Soft Matte Longwear Foundation

Notify Me

PREP SKIN FOR MAKEUP

Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen with Niacinamide + Kalahari Melon

Details

AN INSTANT FILTER THAT'S MATTE BUT NEVER FLAT— GET MAX COVERAGE WITHOUT THE WEIGHT

STRAIGHT UP:

DID YOU KNOW?!

THE LOWDOWN:

HOW'D WE DO?

Find your shade match with our Pro Filt'r Shade Match Tiktok filter.

Check out the Fenty Face here.

Ingredients

HOW TO

FAQ

Shade Finding Tips

NOT SURE WHAT YOUR PERFECT SHADE IS?

HOW TO FIND YOUR SHADE

RIHANNA'S GO-TO SHADE

Rihanna's Inspo

Review Highlights

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FACE LOOKIN’ FRESH MORNING + NIGHT

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ALREADY KNOW YOUR FOUNDATION SHADE?

COMPARE FOUNDATIONS

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Watch Ya Tone Niacinamide Dark Spot Serum

Watch Ya Tone Niacinamide Dark Spot Serum

Watch Ya Tone Niacinamide Dark Spot Serum

Watch Ya Tone Niacinamide Dark Spot Serum

Watch Ya Tone Niacinamide Dark Spot Serum

Ratings and Reviews

RATINGS AND REVIEWS

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