Cyber Week Sale: 30% off sitewide + limited-edition Just Hangin’ XL Travel Bag on $125+ orders | SHOP NOW | TERMS

New markdowns—Deeper Dealz: Up to 60% off select items. | SHOP NOW | TERMS

Online Shopping Available

Changing your location may remove some contents from your shopping Bag

Ship To: |

Change Language

Change Country/Region

Ship To: |

Shipping & Returns
Skip Gallery
Gallery of product images, use arrow keys to navigate
QTY: 1
Shade selector

Select a Size: Select gift amount: Select amount:

QTY: 1
View all details

Select your Free Gift

/

Change Country/Region
Cancel
Change Country/Region

LEMME KNOW WHEN IT DROPS.
SIGN UP TO GET NOTIFIED WHEN GOODIES ARE IN STOCK.

{{ item }}

Thanks!

Installments by

Get comfy now. Pay later.

Get moving with 4 interest-free payments, every 2 weeks.

Step 1

Easy sign up.

Simply select Afterpay as your payment method at checkout for orders with a minimum value of $35.

Step 2

Complete your checkout.

No long forms to fill out. Receive an approval decision online and enjoy your purchase right away!

Step 3

Pay over 4 equal installments.

No hidden fees. Pay every 2 weeks with zero interest, and never receive any additional fees when you pay on time

© 2020 Afterpay.

Play

pro-filtr-soft-matte-longwear-foundation

Details

YOUR OUT ALL DAY, OR UP ALL NIGHT, FRESH AF FOUNDATION.


STRAIGHT UP:

A soft matte, longwear foundation that features climate-adaptive technology to fight heat, sweat + shine. Stay looking fresh morning or night with this buildable, medium to full coverage formula that is available in a range of 50 boundary-breaking shades.

DID YOU KNOW?! 

Pro Filt’r Soft Matte Longwear Foundation is a 2019 Allure Reader’s Choice Award Winner!

THE LOWDOWN:

  • Longwear, shine-free, soft matte finish
  • Features Climate Adaptive Technology that flexes with your skin in every environment to absorb oil instantly, reduce shine and leave a matte finish. Non-drying, and sweat- and humidity- resistant.
  • Instantly smooths and diffuses the look of pores
  • Light as air and undetectable on skin so you always look like you
  • Noncomedogenic
  • Available in 50 shades


HOW'D WE DO?

You asked, Rihanna answered. We paired up with our experts to refine and perfect our shade range. After doing extensive consumer testing and rigorous research, we refreshed our shade range to give y’all the most inclusive 50 shades yet.

We figured out that it takes the right balance of tone and texture to make matte foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The results? A comfortable longwear formula that lets skin look like skin. Made for all people to love.


Find your shade match with our Pro Filt'r Shade Match Tiktok filter.
Check out the Fenty Face here.


Fenty Beauty is 100% cruelty free.   |    Fill Weight: 1.08 oz / 32 mL

All 59 shades of Pro Filt'r Soft Matte Longwear Foundation are vegan.



AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, TOCOPHEROL, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).

Ingredients

All 59 shades of Pro Filt'r Soft Matte Longwear Foundation are vegan.

HOW TO

  • Be sure to prep skin with Fenty Skin Hydra Vizor SPF 30 Moisturizer before applying foundation, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer to smooth the look of pores and absorb shine, for smoother foundation application and extended makeup wear.
  • Always shake before use to activate. When testing shades, remember to let matte foundations dry completely to find your perfect match.
  • For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.
  • For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward.


RIHANNA’S WAY: For the ultimate pore coverage, press the Full-Bodied Foundation Brush 110 into skin, roll off, and repeat.

FAQ

What are the benefits of Pro Filt’r Soft Matte Foundation?

  • Fights heat, sweat + shine with its Climate-Adaptive Technology
  • Instantly smooths and diffuses the look of pores
  • Stays undetectable on skin so you always look like you

What did you change in the refined shades? Undertones, etc?

After extensive consumer testing and rigorous research, we introduced 9 new shades that match a wider range of undertones.

Why did we refine the 9 shades?

Because we’re always working to make sure YOUR SHADE’S BEEN MADE. These 9 new shades match a wider range of undertones.

My shade has been redefined, what shade should i buy now?

  • If you previously wore shade 105, try shades 100 or 110. 
  • If you previously wore shade 145, try shades 140 or 150.
  • If you previously wore shade 180, try shade 175.
  • If you previously wore shade 255, try shade 250.
  • If you previously wore shade 270, try shade 260.
  • If you previously wore shade 320, try shade 315.
  • If you previously wore shade 340, try shade 350.
  • If you previously wore shade 380, try shade 385.
  • If you previously wore shade 460, try shade 450.


Need More Help? 

Use our Shade Finder to scan your face + AI technology will do the work.

Is powder foundation and concealer shades also following the same refinement? If not, why aren’t we changing those?

By nature, powder and concealer can stretch across more shades—liquid’s a little different. For now, the powder foundation and concealer lineup is staying as-is.

Where can I get help finding my perfect shade?

We got you three ways! 

Use our Shade Finder to scan your face + AI technology will do the work.

Book a Virtual Consultation with one of our Fenty Beauty advisors to meet your match.

Match yourself with Virtual Try-On. Yup, no in-store visits needed.

Shade Finding Tips

NOT SURE WHAT YOUR PERFECT SHADE IS?

If you don’t know your Pro Filt’r shade #, start with your shade family.

Use our shade finding guide in product images or virtual try-on to find your shade.


HOW TO FIND YOUR SHADE

Always shake Pro Filt'r foundation before use to activate. Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match. Deciding between two shades? Try the lighter shade. 

Don’t know your shade? Try using our Shade Finder.

RIHANNA'S GO-TO SHADE

335. She also wears 330, 360, or 370, depending on the time of year.

Rihanna's Inspo

You asked, Rihanna answered—carefully curating shades for people who still have not been served. She personally found people with hard-to-match skin tones and flew them in to create shades for them!

"Foundation is one of those areas in the beauty industry that has a big void for people at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created."

Hand Picked for You

30% OFF
Fenty Hair The Comeback Kid Instant Damage Repair Hair Treatment Bond Builder tube made of 50% post-consumer recycled plastic on a pink background. The Comeback Kid Instant Damage Repair Treatment Bond Builder

The Comeback Kid Instant Damage Repair Treatment Bond Builder

2 sizes
4.6 star rating
(227)
Ush 165,000 Ush 115,000
EXCLUSIVE
Double Cleans’r Crew Makeup-Removing Duo + Cleansing Cuffs Double Cleans’r Crew Makeup-Removing Duo + Cleansing Cuffs
Shop Now

Double Cleans’r Crew Makeup-Removing Duo + Cleansing Cuffs

5.0 star rating
(3)
Ush 247,000 Ush 201,000
Shop Now
30% OFF BESTSELLER
One travel size perfume bottle of the Fenty Eau de Parfum on a light background. Two travel size perfume bottles of the Fenty Eau de Parfum next to the full size bottle, on a light background.

Fenty Eau De Parfum Travel Spray

4.1 star rating
(4780)
Ush 178,000 Ush 125,000
30% OFF
Open container showing The Homecurl Curl-Defining Cream The Homecurl Curl-Defining Cream before and after results after one use on curly hair

The Homecurl Curl-Defining Cream

2 sizes
4.4 star rating
(452)
Ush 128,000 Ush 90,000
30% OFF BESTSELLER
Fenty Hair The Rich One Moisture Repair Shampoo aluminum bottle with a pump on a blue background. Coily short hair before and after one use of Fenty Hair Moisture Repair Shampoo and Deep Conditioner, hair is shiny, appears healthier and hydrated. Fenty Hair is for all hair types + textures.

The Rich One Moisture Repair Shampoo

4.7 star rating
(295)
Ush 133,000 Ush 93,000
30% OFF BESTSELLER
Fenty Hair The Richer One Moisture Repair Deep Conditioner tub made of 50% post-consumer recycled plastic on a pink background. Coily short hair before and after one use of Fenty Hair shampoo, deep conditioner and curl-defining hair cream. Curls are bouncy, and hair appears healthier and hydrated. Fenty Hair is for all hair types + textures.

The Richer One Moisture Repair Deep Conditioner

4.5 star rating
(179)
Ush 133,000 Ush 93,000
30% OFF
Fenty Hair The Gelly Type Strong Hold Gel tub open on a lavender background. Model textured coily hair with a smooth slick back updo after using Fenty Hair The Gelly Type hair styler.

The Gelly Type Strong Hold Gel

4.2 star rating
(169)
Ush 119,000 Ush 83,000
30% OFF
image of controlling type edge control gel open on a lavender background. model with thick twists in her hair with a silver tie wrapped around the base of her ponytail and silver hoops.

The Controlling Type Hair-Thickening Edge Control Gel

4.1 star rating
(249)
Ush 83,000 Ush 58,000
30% OFF
side stick edge control tool on lavender background THE SIDE STICK 3-IN-1 EDGE STYLING TOOL DEK: A luxe styling tool for combing, brushing + laying edges. HED: PAIR DEK: with The Controlling Type Hair-Thickening Edge Control Gel HED: COMB + BRUSH DEK: to style and smooth edges into place HED: PRECISION CHROME TIP DEK: helps with intricate designs and parting HED: CREATE DEK: curls, swirls and swoop designs to your liking

The Side Stick 3-in-1 Edge Styling Tool

4.5 star rating
(88)
Ush 83,000 Ush 58,000
30% OFF BESTSELLER
Open container of Fenty Parfum Body Creme on a light beige background. Close-up of the Fenty Parfum Bode Creme container top.

Fenty Parfum Body Creme

4.7 star rating
(409)
Ush 392,000 Ush 275,000
30% OFF LUMINOUS
Soft'lit Naturally Luminous Longwear Foundation — 420 Model wearing shade 420 foundation

Soft'lit Naturally Luminous Longwear Foundation

50 shades
4.8 star rating
(15)
Ush 183,000 Ush 128,000
30% OFF BESTSELLER
Eaze Drop Blurring Skin Tint — 20 eaze drop model image in shade 20

Eaze Drop Blurring Skin Tint

25 shades
4.5 star rating
(1994)
Ush 165,000 Ush 115,000
30% OFF BESTSELLER
Pro Filt'r Soft Matte Powder Foundation shown in shade 420 Pro Filt'r Soft Matte Powder Foundation smear shown in shade 420

Pro Filt'r Soft Matte Powder Foundation

50 shades
4.5 star rating
(2462)
Ush 183,000 Ush 128,000
30% OFF BESTSELLER
We're Even Hydrating Longwear Concealer — 420W We're Even Hydrating Longwear Concealer — 420W

We're Even Hydrating Longwear Concealer

2 sizes 50 shades
4.5 star rating
(125)
Ush 137,000 Ush 96,000
40% OFF BESTSELLER
Pro Filt'r Instant Retouch Concealer shown in shade 340 Pro Filt'r Instant Retouch Concealer smear shown in shade 340

Pro Filt'r Instant Retouch Concealer

50 shades
4.5 star rating
(1688)
Ush 137,000 Ush 83,000
40% OFF BESTSELLER
Fenty pro filter instant retouch primer standing on a gray background Close up portrait of a woman's face showing a smooth and even complexion.

Pro Filt'r Instant Retouch Primer

4.6 star rating
(1103)
Ush 165,000 Ush 99,000
30% OFF BESTSELLER
Full-Bodied Foundation Brush 110 standing upright on a concrete backdrop. Close-up shot of the Full-Bodied Foundation Brush 110, showcasing its bristles and design in detail.

Full-Bodied Foundation Brush 110

4.6 star rating
(633)
Ush 155,000 Ush 109,000
60% OFF BESTSELLER
Match Stix Contour Skinstick shown in shade Amber on a concrete background. Match Stix Contour Skinstick shown in shade Amber on model with light skin tone.

Match Stix Contour Skinstick

9 shades
4.3 star rating
(866)
Ush 146,000 Ush 59,000
60% OFF BESTSELLER
Match Stix Contour Skinstick shown in shade Amber on a concrete background. Match Stix Contour Skinstick shown in shade Amber on model with light skin tone.

Match Stix Contour Skinstick

9 shades
4.3 star rating
(866)
Ush 146,000 Ush 59,000
60% OFF BESTSELLER
Match Stix Contour Skinstick shown in shade Amber on a concrete background. Match Stix Contour Skinstick shown in shade Amber on model with light skin tone.

Match Stix Contour Skinstick

9 shades
4.3 star rating
(866)
Ush 146,000 Ush 59,000
CYBER MONDAY EXCLUSIVE
FREE BRAND-NEW BAG ON $125+ ORDERS

Store all your faves in this limited-edition Just Hangin’ XL Travel Bag.

GET THE DEETZ
DEEPER DEALZ
UP TO 60% OFF SELECT ITEMS

Peep our hidden folder for too-hot-to-handle dealz.

SPICY SAVINGS
CYBER WEEK
30% OFF ALL HAIRCARE

Give the gift of strengthened strands or keep it for yourself.

SHOP NOW
CYBER WEEK
30% OFF BESTSELLERS

Hot ‘n fresh deals on most-loved items.

SHOP NOW
CYBER WEEK
30% OFF ALL FRAGRANCE

Indulge in Rihanna’s spicy, bold fragrance.

SHOP NOW

FACE LOOKIN’ FRESH MORNING + NIGHT

We’re breaking down your base routine for a soft matte finish.

PREP SKIN

Before foundation, moisturize your skin with Hydra Vizor SPF Moisturizer for smoother application.

SHOP NOW
PRIME

Use Pro Filt’r Instant Retouch Primer over your nose area + face to help blur pores and extend makeup wear.

SHOP NOW
GRAB A BRUSH

Apply + blend your foundation with Full-Bodied Foundation Brush 110.

SHOP NOW
APPLY PRO FILT’R FOUNDATION

Pump it directly onto your brush. Apply with a tapping motion to build, buff + blend for seamless coverage.

SHOP NOW

FENTY FOUNDATIONS MADE FOR ALL

No matter the coverage, finish, or shade, there's something for you.
SHOP ALL FOUNDATION

Build your soft-matte Fenty Face to filter-free in all your selfies.

Dial up the radiance in a naturally luminous look.

Build a quick, natural-looking base for your Fenty Face With Eaze Drop Tint Stick.

Eaze Drop Skin Tint's natural coverage instantly evens out your complexion with a flattering blurred effect.

Pro Filt'rd
Soft'lit Glow
Eazy 'N Effortless
Natural Glow

ALREADY KNOW YOUR FOUNDATION SHADE?

Use it to match with other products in our complexion crew. Select your shade family below to get started.

LIGHT
LIGHT MEDIUM
MEDIUM
MEDIUM DEEP
DEEP

COMPARE FOUNDATIONS

Ratings and Reviews

Recently viewed

Message 1
Hide message
Create Account