Stunt stronger strands + styles with reparative must-haves for all hair types.
AWARDS ON AWARDS
FENTY HAIR’S COMIN’ FOR THE CROWN
Roll out the red carpet for our award-winning formulas + discover the rest of our reparative
haircare lineup.
HIT ‘EM WITH THE HOTTEST HAIRSTYLES
Define, protect, slick or snatch—we got somethin’ for every hair type, texture + style.
MEET THE FENTY HAIR LINEUP
Your hair on Fenty? It’s stronger by the style.
STRONGER STYLES START HERE
SHOP MADE-FOR-YOU REPARATIVE STARTER BUNDLES
Choose between Moisture Repair or Deep Moisture Repair full-size bundles
THE RADICALLY TRANSFORMATIVE POWER OF HAIR? RIHANNA OWNS THAT.
- RIHANNA’S INSPO
- EXPRESS YOURSELF
- MADE TO REPAIR
- BACKED BY EXPERTS
SELF-EXPRESSION THROUGH SWITCHIN’ HAIRSTYLES
- RIHANNA’S INSPO
- EXPRESS YOURSELF
- MADE TO REPAIR
- BACKED BY EXPERTS
A REVOLUTION IN REPAIR FOR STRONG, HEALTHY HAIR
- RIHANNA’S INSPO
- EXPRESS YOURSELF
- MADE TO REPAIR
- BACKED BY EXPERTS
REPARATIVE HAIRCARE FOR ALL, BACKED BY SCIENCE + STYLISTS
- RIHANNA’S INSPO
- EXPRESS YOURSELF
- MADE TO REPAIR
- BACKED BY EXPERTS
STRONGER BY THE STYLE
Coily, curly + wavy styles
Intertwined + intricate styles
Blown out, pressed or curled
Snatched, sleek + smooth styles
REPLENICORE-5 REPAIRS AT EVERY STEP
- ALWAYS-ON REPAIR
- CUTTING-EDGE TECHNOLOGY
- POWERHOUSE INGREDIENTS
- HEALTHY HAIR FOR ALL
HEALTHY HAIR BACKED BY SCIENCE
- ALWAYS-ON REPAIR
- CUTTING-EDGE TECHNOLOGY
- POWERHOUSE INGREDIENTS
- HEALTHY HAIR FOR ALL
INTENTIONAL, EFFICACIOUS FORMULA
- ALWAYS-ON REPAIR
- CUTTING-EDGE TECHNOLOGY
- POWERHOUSE INGREDIENTS
- HEALTHY HAIR FOR ALL
STRONGER BY THE STYLE
- ALWAYS-ON REPAIR
- CUTTING-EDGE TECHNOLOGY
- POWERHOUSE INGREDIENTS
- HEALTHY HAIR FOR ALL
MOST LOVED
Latest drops + top hits that never miss.
THE FENTY BEAUTY BRANDS
Rihanna's vision for haircare, makeup, skincare + fragrance for all.
Discover Rihanna's vision of inclusive haircare with the Fenty Hair collection. Designed for all hair types, textures and needs, our products are enriched with Replenicore-5, a proprietary blend that repairs, strengthens, hydrates, smooths, and protects your locks.
Start your hair journey with our moisturizing shampoo and conditioners for a cleansing experience that leaves hair softer, silkier and healthy. Tackle dryness and damage with our deep conditioner—your new secret for high-porosity or overworked hair.
Before you style, protect your hair with our 5-in-1 heat protectant. It's the shield your hair needs against heat-styling damage and controls frizz. Not feeling the heat? Try styling with our strong hold gel for flexible, flake-free hairdos or reach for the thickening edge gel to lay and lock strands in place—all without the crunch.
For laid edges and precise parting, our 3-in-1 edge styling tool is your ultimate bestie for achieving versatile styles.
Unsure where to start? Our carefully crafted haircare sets make it simple to find your essentials.
Rihanna wanted to create a haircare lineup truly for all that repairs at every step. Enter Fenty Hair, where no matter your type or texture, there's something for you.