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NEW

THE CLEAR THINKER
CLARIFYING SHAMPOO

Break through the buildup—clarify + boost

shine with a color-safe shampoo

infused with Salicylic Acid.

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LIMITED EDITION

BORN TO DEW YOUR BODY RIGHT

Back by popular demand: Body Lava Body Luminizer.

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NEW
MEET GLOSS BOMB IN ‘MANGO MARGZ'

Make this shimmering orange shade of the summer yours.

GIMME MARGZ
SNATCH YOUR SMURF’TASTIC GIFT

Get a free “Friend of Mine” CD with a $65+ Smurfs Crew collection purchase.

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BUY PRO FILT’R + GET A FREE MINI

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gloss bomb lineup with 2025 allure readers choice award seal
ALLURE READERS’ CHOICE AWARD

Give it up for Gloss Bomb Universal Lip Luminizer. It's the boss of all glosses—literally.

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MOISTURIZER + MINERAL SUNSCREEN + SKIN TINT

10 flexible shades with a glowy, radiant finish—no whitecast.

HYDRA VIZOR HUEZ
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HYDRATE ALL OVER

Must-haves that are packed with nourishing ingredients for soft, moisturized skin.

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Fenty Beauty complexion product assortment.
FEELIN’ A FRESH-FACED LOOK?

Cold weather can’t stop you with these complexion faves by your side.

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JUST NAMED ‘BEST NEW BRAND’

Cop the reparative lineup that won an Allure Readers’ Choice Award.

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COMPLEXION CHEAT SHEET

Find the right base for your face—all in one place.
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FENTY ARTISTRY TIPS

Breaking down makeup looks that everyone's talking about.
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All the deetz on Rihanna's latest beauty looks to recreate at home.

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Rihanna's vision of haircare, makeup, skincare + fragrance for all.

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