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SNATCH THE SMURFETTE
COLLECTION FIRST

Move quick on this early FentyBeauty.com exclusive drop—
the rest of the collection is coming soon.

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LIMITED EDITION

ICY LIPS GET A FRUITY TWIST

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HYDRA VIZOR

SUPERCHARG‘D SKINCARE​

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REPPIN’ THE BEST OF FENTY

Drip out in bestsellers that stay securing our street cred.

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SAY HELLO TO YOUR NEW GLOW

Hit refresh with our latest drops + bestsellers.

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gloss bomb lineup with 2025 allure readers choice award seal
ALLURE READERS’ CHOICE AWARD

Give it up for Gloss Bomb Universal Lip Luminizer. It's the boss of all glosses—literally.

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GET SHINIER, SMOOTHER, HEALTHIER STYLES

Serve endless looks while repairing, strengthening and reducing breakage.

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Fenty Beauty complexion product assortment.
FEELIN’ A FRESH-FACED LOOK?

Cold weather can’t stop you with these complexion faves by your side.

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HYDRATE ALL OVER

Must-haves that are packed with nourishing ingredients for soft, moisturized skin.

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Open product shot of Traced Out Lip Liner and Gloss Bomb Sticks in shade RiRi.
BUNDLE UP TO SAVE BIG

The Fenty faves you love—at prices you’ll love too.

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Complexion product shot with swatches of Eaze Drop Skin Tint, Eaze Drop Skin Tint Stick, Pro Filter Powder Foundation, Pro Filter Soft Matte Liquid Foundation.

COMPLEXION CHEAT SHEET

Find the right base for your face—all in one place.
Model wearing Trace'd Out Pencil Lip Liner and holding Trace'd Out Lip Pencil Liner in Coal Blooded.

FENTY ARTISTRY TIPS

Breaking down makeup looks that everyone's talking about.
Rihanna wearing Soft'lit Luminous Longwear Foundation.

RIHANNA'S LOOKS

All the deetz on Rihanna's latest beauty looks to recreate at home.

FENTY’S GOT YOUR BACK

Our exclusive services will answer all your needs.

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TRY ON SHADES
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MEET YOUR MATCH
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CHAT WITH EXPERTS
Fenty Hair collection, Fenty Skin Hydra Vizor SPF moisturizer, Fenty Beauty foundations, and Fenty Beauty Gloss Bomb Universal Lip Luminizer products standing up on a cream background.
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THE FENTY BEAUTY BRANDS

Rihanna's vision of haircare, makeup, skincare + fragrance for all.

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Rihanna applying Hydra Vizor Sunscreen to a clean face.

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