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Go from blah to bright in minutes for the instant pick-me-up your skin craves.
A soft matte, longwear foundation with buildable, medium to full coverage, now in a boundary-breaking range of 50 shades.
Pro Filt’r Soft Matte Longwear Foundation is a 2019 Allure Reader’s Choice Award Winner!
You asked, Rihanna answered. The best-selling foundation that forever changed the game now comes in 50 shades for the most inclusive foundation range yet.
Pro Filt'r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. This oil-free soft matte foundation is made with climate-adaptive technology that's resistant to sweat and humidity, and won't clog pores so that wherever you are, it's going to work on your skin. Best of all, this light-as-air, longwear Pro Filt'r foundation is undetectable on skin — so you always look like you.
Fenty Beauty is 100% cruelty free. | Fill Weight: 0.4 fl. oz / 12 ml
All 50 shades of Pro Filt'r Soft Matte Longwear Foundation are vegan.
AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).
After extensive consumer testing and rigorous research, we introduced 9 new shades that match a wider range of undertones.
Because we’re always working to make sure YOUR SHADE’S BEEN MADE. These 9 new shades match a wider range of undertones.
By nature, powder and concealer can stretch across more shades—liquid’s a little different. For now, the powder foundation and concealer lineup is staying as-is.
We got you three ways!
Use our Shade Finder to scan your face + AI technology will do the work.
Book a Virtual Consultation with one of our Fenty Beauty advisors to meet your match.
Match yourself with Virtual Try-On. Yup, no in-store visits needed.
Book a virtual consultation with one of our Fenty Beauty advisors to meet your match.
Always shake Pro Filt'r foundation before use to activate. Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match. Deciding between two shades? Try the lighter shade.
Don’t know your shade? Try using our Shade Finder.
340. She also wears 330, 360, or 370, depending on the time of year.
RIHANNA’S WAY: For the ultimate pore coverage, press the Full-Bodied Foundation Brush 110 into skin, roll off, and repeat.
Make a splash in juicy makeup, skincare + haircare must-haves.
No matter your hair type, texture or need, you’re gonna find a go-to.
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Hang with the bosses of all glosses: Gloss Bomb Collection
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Our #1 pore-busting routine to step up your tone, texture + brightness.
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Everything you need for lasting looks that start with a smooth, flawless complexion.
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Take center stage with Fenty Eau de Parfum.
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