PRO FILT’R SOFT MATTE STAYS FRESH
IN ANY SETTING + INCLUDES 5
SHADES FOR ALL PEOPLE TO LOVE
FIND YOUR SOFT MATTE
WE HAVE YOUR FORMULA
WE HAVE YOUR FORMULA
WHAT FILT’R? IT’S PRO FILT’R
-FEATURES CLIMATE-ADAPTIVE TECHNOLOGY TO FIGHT TO HEAT, SWEAT + SHINE
- INSTANTLY SMOOTHS AND DIFFUSES THE LOOK OF PORES
- LIGHT AS AIR AND UNDETECTABLE ON SKIN SO YOU ALWAYS LOOK LIKE YOU
FAQs
What are the benefits of Pro Filt’r Soft Matte Foundation?
• Fights heat, sweat + shine with its Climate-Adaptive Technology
• Instantly smooths and diffuses the look of pores
• Stays undetectable on skin so you always look like you
What did you change in the refined shades? Undertones, etc?
After extensive consumer testing and rigorous research, we introduced 9 new shades that match a wider range of undertones.
Why did we refine the 9 shades?
Because we’re always working to make sure YOUR SHADE’S BEEN MADE. These 9 new shades match a wider range of undertones.
Is powder foundation and concealer shades also following the same refinement? If not, why aren’t we changing those?
By nature, powder and concealer can stretch across more shades—liquid’s a little different. For now, the powder foundation and concealer lineup is staying as-is
Where can I get help finding my perfect shade?
We got you three ways!
Use our Shade Finder to scan your face + AI technology will do the work.
Book a Virtual Consultation with one of our Fenty Beauty advisors to meet your match.
Match yourself with Virtual Try-On. Yup, no in-store visits needed.
SEE YOURSELF IN SOFT MATTE
Rihanna did the unthinkable in the beauty industry and made it a standard—create a foundation that included shades for every tone. She saw that people with deep skin tones and pale skin tones weren’t served many foundation options, so she put in the work. Rihanna personally found people with hard-to-match skin tones and flew them in to create their shades. The result? Pro Filt’r Soft Matte Foundation was born with 50 boundary-breaking shades.
Pro Filt’r Soft Matte Foundation is a comfortable, longwear foundation with a soft matte finish that’s works for every skin type—not too matte and not too shiny. It’s made with Climate Adaptive Technology that flexes with your skin in every environment to absorb oil instantlyand reduce shine a.k.a. it’s sweat and humidity resistant. Pro Filt’r Soft Matte Foundation won’t clog pores, is light as air and is undetectable on skin so you can always look like yourself. We call it your out all day, up all night, fresh AF foundation for a reason.
Rihanna doesn’t stop innovating there! Because she’s a busy woman and loves poreless, blurred-looking skin, she realized that there needed to be a perfect on-the-go version for her purse. After 3 years, she satisfied her needs for a travel-size foundation and developed the ultimate powder that makes skin look like skin, not cakey, and works on all skin types and tones. It’s the perfect filter—it’s Pro Filt’r Soft Matte Powder Foundation. This powder is everything you love about the liquid foundation, but now fast and easy to carry.