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YOUR SHADE’S BEEN MADE

THE FENTY
FOUNDATION
FOR ALL

PRO FILT’R SOFT MATTE STAYS FRESH
IN ANY SETTING + INCLUDES 5
SHADES FOR ALL PEOPLE TO LOVE

FIND YOUR SOFT MATTE

WE HAVE YOUR FORMULA

WE HAVE YOUR FORMULA

Pro Filt'r Soft Matte Longwear Foundation

BUILDABLE, MEDIUM TO FULL COVERAGE

SOFT MATTE FINISH

OIL-FREE + SWEAT & HUMIDITY-RESISTANT

59 shades
$39.00

Pro Filt'r Soft Matte Powder Foundation

BUILDABLE, LIGHT TO FULL COVERAGE

SOFT MATTE FINISH

HUMIDITY, SWEAT & CREASE-RESISTANT

50 shades
$39.00

MEDIUM TO FULL COVERAGE

NATURAL FINISH

SWEAT & HUMIDITY-RESISTANT

FLEXIBLE shades

Pro Filt'r Instant Retouch Concealer

MEDIUM TO FULL COVERAGE

CREAMY, SOFT MATTE FINISH

NO CREASING OR SETTLING INTO FINE LINES

50 shades
$22.40

VIRTUAL TRY ON

Try any of our foundations on virtually with Fenty Beauty’s Virtual Try On.

WHAT FILT’R? IT’S PRO FILT’R

-FEATURES CLIMATE-ADAPTIVE TECHNOLOGY TO FIGHT TO HEAT, SWEAT + SHINE

- INSTANTLY SMOOTHS AND DIFFUSES THE LOOK OF PORES

- LIGHT AS AIR AND UNDETECTABLE ON SKIN SO YOU ALWAYS LOOK LIKE YOU

FAQs
What are the benefits of Pro Filt’r Soft Matte Foundation?

• Fights heat, sweat + shine with its Climate-Adaptive Technology
• Instantly smooths and diffuses the look of pores
• Stays undetectable on skin so you always look like you

What did you change in the refined shades? Undertones, etc?

After extensive consumer testing and rigorous research, we introduced 9 new shades that match a wider range of undertones.

Why did we refine the 9 shades?

Because we’re always working to make sure YOUR SHADE’S BEEN MADE. These 9 new shades match a wider range of undertones.

Is powder foundation and concealer shades also following the same refinement? If not, why aren’t we changing those?

By nature, powder and concealer can stretch across more shades—liquid’s a little different. For now, the powder foundation and concealer lineup is staying as-is

Where can I get help finding my perfect shade?

We got you three ways!

Use our Shade Finder to scan your face + AI technology will do the work.

Book a Virtual Consultation with one of our Fenty Beauty advisors to meet your match.

Match yourself with Virtual Try-On. Yup, no in-store visits needed.


SEE YOURSELF IN SOFT MATTE

Rihanna did the unthinkable in the beauty industry and made it a standard—create a foundation that included shades for every tone. She saw that people with deep skin tones and pale skin tones weren’t served many foundation options, so she put in the work. Rihanna personally found people with hard-to-match skin tones and flew them in to create their shades. The result? Pro Filt’r Soft Matte Foundation was born with 50 boundary-breaking shades.

Pro Filt’r Soft Matte Foundation is a comfortable, longwear foundation with a soft matte finish that’s works for every skin type—not too matte and not too shiny. It’s made with Climate Adaptive Technology that flexes with your skin in every environment to absorb oil instantlyand reduce shine a.k.a. it’s sweat and humidity resistant. Pro Filt’r Soft Matte Foundation won’t clog pores, is light as air and is undetectable on skin so you can always look like yourself. We call it your out all day, up all night, fresh AF foundation for a reason.

Rihanna doesn’t stop innovating there! Because she’s a busy woman and loves poreless, blurred-looking skin, she realized that there needed to be a perfect on-the-go version for her purse. After 3 years, she satisfied her needs for a travel-size foundation and developed the ultimate powder that makes skin look like skin, not cakey, and works on all skin types and tones. It’s the perfect filter—it’s Pro Filt’r Soft Matte Powder Foundation. This powder is everything you love about the liquid foundation, but now fast and easy to carry.

WE PROMISE THIS WILL ONLY TAKE A SEC

The Hydra Vizor formula is global, but every country has different regulations about how sunscreen is sold.

QTY:

Just select your country, and we’ll do the work!

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