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New! Cookies N Clean Face Scrub. Exfoliate, clear pores and leave skin soft, not stressed. | SHOP NOW

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WE LIVIN’ IN THE FUTURE!

MEET VIRTUAL
TRY-ON

SHADE MATCHING, NOW DONE AT HOME
NO IN-STORE VISITS NEEDED

HOW TO FIND THE PERFECT MATCH

Click ‘Try Shade On’ when shopping your fave product. Make sure you have good lighting—natural light is best. With just a phone or laptop camera, you can now see how every shade looks on your skin.

WANT EXPERT ADVICE?

Book a complimentary appointment with our
Fenty Beauty advisors for virtual shade matching + more!

TAKE THE QUIZ!

YOU FIND YOUR SHADE, WE FIND YOUR ESSENTIALS.

MEET VIRTUAL TRY-ON

IRL SHADE MATCHING IS SO YESTERDAY! DATE DIFFERENT SHADES BEFORE COMMITTING.

SHOW US YOUR FENTY FACE

SHARE YOUR PHOTOS HERE OR TAG #FENTYBEAUTY AND
@FENTYBEAUTY ON YOUR INSTA POST FOR A CHANCE TO BE
FEATURED ABOVE!