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A NEW ERA
OF REPAIR

The wait is over.

SHOP NOW

REPARATIVE HAIRCARE FOR ALL

Dive deep into a new era of repair,
exclusively at FentyBeauty.com

LEARN MORE

STRONGER BY THE STYLE

Endless inspo, exclusive styling tips + must-try techniques.

LEARN MORE

MEET THE FENTY HAIR LINEUP

Your hair on Fenty? It’s stronger by the style.

REPLENICORE-5 REPAIRS AT EVERY STEP

Infused in all of our products—even our stylers—our proprietary complex is clinically tested to repair, strengthen, hydrate, smooth + protect at every step, no matter your hair type or texture.

HEALTHY HAIR BACKED BY SCIENCE

Replenicore-5’s unique technology penetrates the cuticle, repairs split ends + reduces future breakage. Every time you use Fenty Hair, you’re repairing.

INTENTIONAL, EFFICACIOUS FORMULA

Replenicore-5 is made up of five key components—all packed with nutrients known to fortify and promote healthy hair.

STRONGER BY THE STYLE

Inspired by Rihanna’s love for self-expression through hair, Replenicore-5’s continuous loop of repair empowers you to wear your hair your way, and switch it up the next day.

STRONGER STYLES START HERE

SHOP MADE-FOR-YOU REPARATIVE STARTER BUNDLES

GIF of the Maintenance Crew Bundles switching between the Rich one and the richer one conditioners.

Cleanse, condition, treat + protect.

Choose between Moisture Repair or Deep Moisture Repair full-size bundles

SHOP MOISTURE REPAIR SHOP DEEP MOISTURE REPAIR

STRONGER STYLES START HERE

Cleanse, condition, treat + protect.

GET THE LOOKS

Coily, curly + wavy styles

Intertwined + intricate styles

Snatched, sleek + smooth styles

Blown out, pressed or curled

THE RADICALLY TRANSFORMATIVE POWER OF HAIR? RIHANNA OWNS THAT.

Hair’s been pivotal in Rihanna’s life, marking iconic eras as an artist, and as a person. Like all her brands, this one’s personal.

SELF-EXPRESSION THROUGH SWITCHIN’ HAIRSTYLES

Fenty Hair empowers you to wear your hair your way, no matter your type or texture—then switch it up the next day.

A REVOLUTION IN REPAIR FOR STRONG, HEALTHY HAIR

Infused with Replenicore-5 in every step so you can be unapologetically you, without compromising your hair health.

REPARATIVE HAIRCARE FOR ALL, BACKED BY SCIENCE + STYLISTS

Innovative formulas developed with the help of the best chemists + stylists, tested on all hair types and textures + loved by Rihanna.

NO MATTER YOUR HAIR TYPE,

TEXTURE

OR NEED,

YOU’RE GONNA FIND A NEW GO-TO.

THE FENTY BEAUTY BRANDS

Rihanna's vision of haircare, makeup, skincare + fragrance for all.

fenty hair

fenty beauty

Still video of rihanna cleansing her face

fenty skin

image of Rihanna in black and white with long straight dark hair

fenty fragrance

THROW ‘EM IN YOUR BAG

Snatch these Fenty faves you won’t wanna do without.

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