"I wanted to create a lineup of products that were easy to use and included repair in every step. I also needed products that could keep up with me and fit into my lifestyle—which we all know is crazy."

Fenty Beauty, LLC collects donations on behalf of The Clara Lionel Foundation, a 501(c)3 tax-exempt organization. 100% of your donation will go to CLF. Donation is non-refundable and tax-deductible. Donations will be remitted to the charity within 30 days of the end of the month in which the donation was made. Donations may not be made to charity in the event it is not in good standing with the IRS, Franchise Tax Board, and/or the state of California. Donations are not eligible for discount and are excluded from promotions. For questions, contact customerservice@fentybeauty.com Learn More
1
LEMME KNOW WHEN IT DROPS.
SIGN UP TO GET NOTIFIED WHEN GOODIES ARE IN STOCK.
The key to endless looks? Universal must-haves that repair, strengthen and nourish. We developed The Maintenance Crew to carry you across the finish line—no matter your hair type or texture. All infused with our unique complex, Replenicore-5, they’re designed to repair at every step.
Luxe, rich, bright—the scent of a new era. Fenty Hair’s signature warm, ambery floral fragrance drips you in notes of sparkling yuzu, golden amber, soothing florals, indulgent vanilla and creamy sandalwood.
Bundle includes: The Rich One Shampoo: 300mL | The Richer One Conditioner: 340mL | The Comeback Kid: 150mL | The Protective Type: 150mL
The Rich One Moisture Repair Shampoo: Apply to wet hair, massage into a lather. Rinse well.
The Richer One Moisture Repair Deep Conditioner: After shampooing, apply to damp hair, focusing on the mid-shaft and ends. Rake through to ensure even distribution. Rinse well.
The Comeback Kid Instant Damage Repair Treatment: The choice is yours. For thicker or more damaged hair, leave in. For finer or less damaged hair, rinse out.
The Protective Type 5-in-1 Heat Protectant Styler: Before heat styling, apply to clean, damp hair, from root to ends. Style as desired
Looking for lighter moisture? Check out Moisture Repair The Maintenance Crew Full-Size Bundle.
Get those bundles right. These products can be safely used on 100% human hair extensions.
o The Rich One Moisture Repair Shampoo: Start off with a pump and add more based on your hair density and length.
o The Richer One Moisture Repair Deep Conditioner: Start with a small amount, adding more as needed.
o The Comeback Kid Instant Damage Repair Treatment Bond Builder: Use enough to evenly distribute throughout your strands, from root to tip.
o The Protective Type 5-in-1 Heat Protectant Styler: Use enough to evenly distribute throughout your strands, from root to tip.
Yes, The Rich One Moisture Repair Shampoo is gentle enough to use every day.
Yes, this shampoo is safe to use on color-treated hair.
Make sure The Richer One Moisture Repair Deep Conditioner is evenly distributed throughout the hair before rinsing out.
Yes, feel free to leave it in for a few extra minutes before you rinse it out.
Yes, all our conditioners can be used on all hair types and textures. We’d suggest using The Rich One Moisture Repair Conditioner as your go-to and using The Richer One Moisture Repair Deep Conditioner when your hair needs a lil’ extra loving.
The Comeback Kid Instant Damage Repair Treatment was designed to be used after shampooing on clean, damp hair.
The Comeback Kid Instant Damage Repair Treatment was designed to be used in place of a conditioner.
When we apply excessive heat or chemically treat our hair, it breaks down some of the bonds within our strands. The Comeback Kid penetrates deep into the cortex to provide inside-out repair and help to strengthen and rebuild them—it’s like creating a little network around your strands.
The Comeback Kid Instant Damage Repair Treatment was designed to be used on clean, damp hair.
Yes, The Comeback Kid Instant Damage Repair Treatment is vegan, gluten-free, cruelty-free and noncomedogenic.
Yes but since the formula is a water-based cream, we recommend using on damp hair to prevent reverting straight styles. If you still desire to use on dry hair, use enough to evenly distribute throughout your strands, from root to tip.
You can use The Protective Type with all heat styling tools up to 450°F.
No, The Protective Type 5-in-1 Heat Protectant Styler only offers thermal protection up to 450°F.
Yes, it is—The Comeback Kid Instant Damage Repair Treatment and The Protective Type 5-in-1 Heat Protectant Styler don’t come with a tamper seal.
We use Hydrolyzed Vegetable Protein which is a plant-based protein.
Your health and safety are hella important to us. Although the hype is real about our high-quality ingredients, we always recommend consulting your physician about the use of our products during pregnancy or while nursing. Peep the ‘Ingredients’ tab on each product’s description page and hit up your physician before you style on ‘em.
The Rich One Shampoo:
The Richer One Conditioner:
The Comeback Kid:
The Protective Type:
Our 100% aluminum bottles link up a luxe, high-quality experience with a recyclable bottle for products that are not only good for your hair health, but better for the environment too. While slight dents + imperfections may occur, we encourage you to embrace ‘em as they are, as this does not impact the quality of our products.
Coily, curly + wavy styles
Intertwined + intricate styles
Snatched, sleek + smooth styles
Blown out, pressed or curled
You can't resist adding these to your routine.
SHOP NOWTreat lips to irresistible shine with feel-good formulas.
SHOP NOWOur #1 pore-busting routine to step up your tone, texture + brightness.
SHOP NOWEverything you need for lasting looks that start with a smooth, flawless complexion.
SHOP NOWTake center stage with Fenty Eau de Parfum.
SHOP NOW