You asked, Rihanna answered—carefully curating shades for people who still have not been served. She personally found people with hard-to-match skin tones and flew them in to create shades for them!
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Details
All 59 shades of Pro Filt'r Soft Matte Longwear Foundation are vegan.
AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, TOCOPHEROL, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).
Ingredients
All 59 shades of Pro Filt'r Soft Matte Longwear Foundation are vegan.
HOW TO
FAQ
What are the benefits of Pro Filt’r Soft Matte Foundation?
- Fights heat, sweat + shine with its Climate-Adaptive Technology
- Instantly smooths and diffuses the look of pores
- Stays undetectable on skin so you always look like you
What did you change in the refined shades? Undertones, etc?
After extensive consumer testing and rigorous research, we introduced 9 new shades that match a wider range of undertones.
Why did we refine the 9 shades?
Because we’re always working to make sure YOUR SHADE’S BEEN MADE. These 9 new shades match a wider range of undertones.
My shade has been redefined, what shade should i buy now?
- If you previously wore shade 105, try shades 100 or 110.
- If you previously wore shade 145, try shades 140 or 150.
- If you previously wore shade 180, try shade 175.
- If you previously wore shade 255, try shade 250.
- If you previously wore shade 270, try shade 260.
- If you previously wore shade 320, try shade 315.
- If you previously wore shade 340, try shade 350.
- If you previously wore shade 380, try shade 385.
- If you previously wore shade 460, try shade 450.
Need More Help?
Use our Shade Finder to scan your face + AI technology will do the work.
Is powder foundation and concealer shades also following the same refinement? If not, why aren’t we changing those?
By nature, powder and concealer can stretch across more shades—liquid’s a little different. For now, the powder foundation and concealer lineup is staying as-is.
Where can I get help finding my perfect shade?
We got you three ways!
Use our Shade Finder to scan your face + AI technology will do the work.
Book a Virtual Consultation with one of our Fenty Beauty advisors to meet your match.
Match yourself with Virtual Try-On. Yup, no in-store visits needed.
Shade Finding Tips
NOT SURE WHAT YOUR PERFECT SHADE IS?
If you don’t know your Pro Filt’r shade #, start with your shade family.
Use our shade finding guide in product images or virtual try-on to find your shade.
HOW TO FIND YOUR SHADE
Always shake Pro Filt'r foundation before use to activate. Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match. Deciding between two shades? Try the lighter shade.
Don’t know your shade? Try using our Shade Finder.
RIHANNA'S GO-TO SHADE
335. She also wears 330, 360, or 370, depending on the time of year.
Rihanna's Inspo
Hand Picked for You
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40% OFF
BESTSELLER
FACE LOOKIN’ FRESH MORNING + NIGHT
We’re breaking down your base routine for a soft matte finish.
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PREP SKIN
Before foundation, moisturize your skin with Hydra Vizor SPF Moisturizer for smoother application.
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PRIME
Use Pro Filt’r Instant Retouch Primer over your nose area + face to help blur pores and extend makeup wear.
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GRAB A BRUSH
Apply + blend your foundation with Full-Bodied Foundation Brush 110.
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APPLY PRO FILT’R FOUNDATION
Pump it directly onto your brush. Apply with a tapping motion to build, buff + blend for seamless coverage.
SHOP NOWFENTY FOUNDATIONS MADE FOR ALL
No matter the coverage, finish, or shade, there's something for you.
SHOP ALL FOUNDATION
Build your soft-matte Fenty Face to filter-free in all your selfies.
Dial up the radiance in a naturally luminous look.
Build a quick, natural-looking base for your Fenty Face With Eaze Drop Tint Stick.
Eaze Drop Skin Tint's natural coverage instantly evens out your complexion with a flattering blurred effect.
ALREADY KNOW YOUR FOUNDATION SHADE?
Use it to match with other products in our complexion crew. Select your shade family below to get started.
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