You asked, Rihanna answered—carefully curating shades for people who still have not been served. She personally found people with hard-to-match skin tones and flew them in to create shades for them!
Installments by
Get comfy now. Pay later.
Get moving with 4 interest-free payments, every 2 weeks.
Step 1
Easy sign up.
Simply select Afterpay as your payment method at checkout for orders with a minimum value of $35.
Step 2
Complete your checkout.
No long forms to fill out. Receive an approval decision online and enjoy your purchase right away!
Step 3
Pay over 4 equal installments.
No hidden fees. Pay every 2 weeks with zero interest, and never receive any additional fees when you pay on time
FREE standard shipping & returns on all U.S. orders
All 59 shades of Pro Filt'r Soft Matte Longwear Foundation are vegan.
AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, TOCOPHEROL, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).
All 59 shades of Pro Filt'r Soft Matte Longwear Foundation are vegan.
What are the benefits of Pro Filt’r Soft Matte Foundation?
- Fights heat, sweat + shine with its Climate-Adaptive Technology
- Instantly smooths and diffuses the look of pores
- Stays undetectable on skin so you always look like you
What did you change in the refined shades? Undertones, etc?
After extensive consumer testing and rigorous research, we introduced 9 new shades that match a wider range of undertones.
Why did we refine the 9 shades?
Because we’re always working to make sure YOUR SHADE’S BEEN MADE. These 9 new shades match a wider range of undertones.
Is powder foundation and concealer shades also following the same refinement? If not, why aren’t we changing those?
By nature, powder and concealer can stretch across more shades—liquid’s a little different. For now, the powder foundation and concealer lineup is staying as-is.
Where can I get help finding my perfect shade?
We got you three ways!
Use our Shade Finder to scan your face + AI technology will do the work.
Book a Virtual Consultation with one of our Fenty Beauty advisors to meet your match.
Match yourself with Virtual Try-On. Yup, no in-store visits needed.
NOT SURE WHAT YOUR PERFECT SHADE IS?
Book a virtual consultation with one of our Fenty Beauty advisors to meet your match.
HOW TO FIND YOUR SHADE
Always shake Pro Filt'r foundation before use to activate. Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match. Deciding between two shades? Try the lighter shade.
Don’t know your shade? Try using our Shade Finder.
RIHANNA'S GO-TO SHADE
335. She also wears 330, 360, or 370, depending on the time of year.
How To Apply Pro Filt'r Soft Matte Foundation
-
Fenty Beauty
No Stress. All Flex 💯 #PROFILTRFOUNDATION is your up all day, out all night, Fresh AF foundation!
-
Fenty Beauty
Buildable, Flawless Medium to Full Coverage + Must-Have Soft Matte Liquid Foundation 💯
-
Fenty Beauty
Best #Summer Travel, On-the-go Foundation | Fenty’s Mini Pro Filt’r Foundation 🤎
-
Fenty Beauty
Get Rihanna’s Everyday Look in 4️⃣ simple steps! ✨