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MEDIUM TO FULL COVERAGE FOR ALL.
LONGWEAR, LIGHT AS AIR.
Give it to me quick:
A soft matte, longwear foundation with buildable, medium to full coverage, now in a boundary-breaking range of 50 shades.
Did you know?!
Pro Filt’r Soft Matte Longwear Foundation is a 2019 Allure Reader’s Choice Award Winner!
Tell me more:
You asked, Rihanna answered. The best-selling foundation that forever changed the game now comes in 50 shades for the most inclusive foundation range yet.
Pro Filt'r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. This oil-free soft matte foundation is made with climate-adaptive technology that's resistant to sweat and humidity, and won't clog pores so that wherever you are, it's going to work on your skin. Best of all, this light-as-air, longwear Pro Filt'r foundation is undetectable on skin — so you always look like you.
Fenty Beauty is 100% cruelty free. | Fill Weight: 0.4 fl. oz / 12 ml
HOW'D WE DO IT?
- Obsessive research to create the perfect range of Fenty Beauty shades for all
- Exclusive insights from the world’s top makeup artists
- Extensively tested for real life, on real people
We figured out that it takes the right balance of tone and texture to make matte foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all people to love.
Click here to check out who's wearing your shade
All 50 shades of Pro Filt'r Soft Matte Longwear Foundation are vegan.
AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).
Is the hydrating foundation discontinued?
Yes—Pro Filt’r Hydrating Longwear Foundation is discontinued. We’re always working to offer you the coverage and finish you want—we’re listening!
What did you change in the refined shades? Undertones, etc?
We refreshed the shade lineup, not specific shades themselves—meaning 9 shades are leaving, and 9 new replacement shades are being introduced.
Why did we refine the 9 shades?
Because we’re always working to make sure YOUR SHADE’S BEEN MADE. These 9 new shades match a wider range of undertones.
What shades are leaving?
If my shade is leaving what will be my new shades?
NOT SURE WHAT YOUR PERFECT SHADE IS?
Book a virtual consultation with one of our Fenty Beauty advisors to meet your match.
HOW TO FIND YOUR SHADE
Always shake Pro Filt'r foundation before use to activate. Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match. Deciding between two shades? Try the lighter shade.
Don’t know your shade? Try using our Shade Finder.
RIHANNA'S GO-TO SHADE
340. She also wears 330, 360, or 370, depending on the time of year.
You asked, Rihanna answered—carefully curating shades for people who still have not been served. She personally found people with hard-to-match skin tones and flew them in to create shades for them!
"Foundation is one of those areas in the beauty industry that has a big void for people at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created."
YOU'LL WANNA SEE THIS
SHOW US YOUR FENTY FACE
SHARE YOUR PHOTOS HERE OR TAG #FENTYBEAUTY AND @FENTYBEAUTY ON YOUR INSTA POST FOR A CHANCE TO BE FEATURED ABOVE!