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Free 3-Piece Gift on $80+ orders. | SHOP NOW | TERMS

STRONGER BY THE STYLE

Everday ‘dos, steppin’ out styles + everything in between—for all types + textures.
GET THE LOOKS

Coily, curly + wavy styles

Intertwined + intricate styles

Blown out, pressed or curled

Snatched, sleek + smooth styles

THE FENTY BEAUTY BRANDS

Rihanna's vision for haircare, makeup, skincare + fragrance for all.

Meet The Fenty Hair Lineup

Discover Rihanna's vision of inclusive haircare with the Fenty Hair collection. Designed for all hair types, textures and needs, our products are enriched with Replenicore-5, a proprietary blend that repairs, strengthens, hydrates, smooths, and protects your locks.

Start your hair journey with our moisturizing shampoo and conditioners for a cleansing experience that leaves hair softer, silkier and healthy. Tackle dryness and damage with our deep conditioner—your new secret for high-porosity or overworked hair.

Before you style, protect your hair with our 5-in-1 heat protectant. It's the shield your hair needs against heat-styling damage and controls frizz. Not feeling the heat? Try styling with our strong hold gel for flexible, flake-free hairdos or reach for the thickening edge gel to lay and lock strands in place—all without the crunch.

For laid edges and precise parting, our 3-in-1 edge styling tool is your ultimate bestie for achieving versatile styles.

Unsure where to start? Our carefully crafted haircare sets make it simple to find your essentials.

Rihanna wanted to create a haircare lineup truly for all that repairs at every step. Enter Fenty Hair, where no matter your type or texture, there's something for you.

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